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FEATURED WHITE PAPERS AND RESEARCH
Why Companies are Turning to Digital Publishing During the Global Downturn and How You Can Too
Zmags, Corp.In a severe global downturn, the pressure to reduce costs and retain margins is huge. E-publishing offers a solution to recessionary woes with industry specialists estimating that they can cut publishing costs by up to 82%. In this whitepaper we provide a checklist that contains the six most important questions you must ask any e-publishing services provider. We have listed them here along with an explanation as to why each question is so crucial.
Why Interactive Support Is Essential For Travel eBusiness
Art Technology Group, IncWritten by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
Winning Budget Battles: Planning, Defending, and Adapting your Marketing Budget
Unica CorporationJustifying and managing the marketing budget has long been a battle for marketers.  Many organizations are still employing spreadsheets to maintain budgets, which is not only a tedious process, but one fraught with potential for error and limited ability to track performance and results over time.  This paper covers the radical changes impacting the budgeting process and the many challenges created.  Learn how advanced budgeting practices can help marketers become more accountable and productive while increasing their visibility and value at an executive level.
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SPECIAL REPORT
Automate Management of the Marketing Shared Services without Increasing Staff
CSC is a multi-billion dollar company with over 90,000 employees in over 80 countries. Get an overview of how CSC Financial has produced 40% more deliverables without increasing staff, expedites the sharing of status reports, and automates management of the marketing shared services.

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Browse The White Papers Directory of Research Topics
Ad Networks
Ad Management, Affiliate Marketing, Behavioral Ad Networks, Co-Registration, CPM Ad Networks, Lead Generation, Mobile Advertising Networks, PPC Ad Networks, Rich Media
Ad Serving
Banner Advertising, Graphical/CPM, Prestitials, Rich Media
Email Marketing
Database and List Managers, Deliverability, Newsletter Design
Emerging Marketing
Behavioral Marketing, Blog Marketing, Classified Advertising, Instant Messaging Marketing, International Marketing, Local Marketing, Loyalty And Retention, Microsites, Online Video Marketing, Podcast Marketing, Press Release Marketing, Social Networking, Viral Marketing, Wiki Marketing
Interactive Agencies
Marketing Conferences
Search Engines
Classified Advertising, Directories, Google, Internal Search, Local Search, Mobile Search, MSN / Live Search, Paid Inclusion, RSS And Feed Directories, Vertical Search, Yahoo
Search Marketing
Bid Management, Branding, Competitive Analysis, Content Development, Content Syndication, Keyword Research Tools, Link Development, Pay Per Click Marketing, Search Engine / Directory Submission, Search Engine Optimization
Website Analytics
A/B Testing, Conversion Analysis, Heatmapping And Eyetracking, Multivariate And Taguchi Method
Website Development
Banner Design, Content Personalization, Conversion Testing, CRM And Sales Tools, Domain Names, E-Commerce Software, Google Adsense, Landing Pages, Persuasive Architecture, Usability, User-Centered Design, Webforms, Website Hosting, Website Navigation

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