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| Why Companies are Turning to Digital Publishing During the Global Downturn and How You Can Too |
 In a severe global downturn, the pressure to reduce costs and retain margins is huge. E-publishing offers a solution to recessionary woes with industry specialists estimating that they can cut publishing costs by up to 82%. In this whitepaper we provide a checklist that contains the six most important questions you must ask any e-publishing services provider. We have listed them here along with an explanation as to why each question is so crucial. |
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| Why Interactive Support Is Essential For Travel eBusiness |
 Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site. |
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| Winning Budget Battles: Planning, Defending, and Adapting your Marketing Budget |
 Justifying and managing the marketing budget has long been a battle for marketers. Many organizations are still employing spreadsheets to maintain budgets, which is not only a tedious process, but one fraught with potential for error and limited ability to track performance and results over time. This paper covers the radical changes impacting the budgeting process and the many challenges created. Learn how advanced budgeting practices can help marketers become more accountable and productive while increasing their visibility and value at an executive level. |
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Ad Networks |
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Behavioral Ad Networks,
CPM Ad Networks,
PPC Ad Networks,
Rich Media,
Mobile Advertising Networks,
Lead Generation,
Ad Management,
Co-Registration,
Affiliate Marketing
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Ad Serving |
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Rich Media,
Graphical/CPM,
Banner Advertising,
Prestitials
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Email Marketing |
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Newsletter Design,
Deliverability
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Emerging Marketing |
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Instant Messaging Marketing,
Viral Marketing,
Blog Marketing,
Press Release Marketing,
Wiki Marketing,
Podcast Marketing,
Behavioral Marketing,
Local Marketing,
Social Networking,
Classified Advertising,
Microsites,
International Marketing
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Search Engines |
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Vertical Search,
Local Search,
Internal Search,
Mobile Search,
RSS And Feed Directories,
Google,
Yahoo,
MSN / Live Search,
Directories,
Classified Advertising,
Paid Inclusion
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Search Marketing |
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Keyword Research Tools,
Bid Management,
Search Engine Optimization,
Pay Per Click Marketing,
Link Development,
Competitive Analysis,
Search Engine / Directory Submission,
Branding,
Content Syndication,
Content Development
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Website Analytics |
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Heatmapping And Eyetracking,
Conversion Analysis,
A/B Testing,
Multivariate And Taguchi Method
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Website Development |
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Usability,
Website Navigation,
Landing Pages,
Google Adsense,
Banner Design,
User-Centered Design,
Persuasive Architecture,
Webforms,
CRM And Sales Tools,
Content Personalization,
E-Commerce Software,
Conversion Testing,
Domain Names,
Website Hosting
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