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Ad Networks - A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

Results 1 - 25 of 93 matches Sort Results By : Published Date | Title | Company name
Cooperative Marketing Best Practices 2008
By :Pitney Bowes Published Date: Jan 07, 2009
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
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Pitney Bowes
Empower Your Consumer Research Department with Predictive Analysis
By :SPSS, Inc. Published Date: Oct 15, 2004
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
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SPSS, Inc.
EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile
By :Neolane, Inc. Published Date: Jul 17, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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Neolane, Inc.
Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper
By :Neolane, Inc. Published Date: Oct 13, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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Neolane, Inc.
Forrester Research: Campaign Management Needs a Reboot
By :Neolane, Inc. Published Date: Apr 02, 2009
Can your campaign management tool effectively keep up with the expanding world of emerging channels? Based on in-depth research from a variety of industries, this Forrester Research report discusses the challenges of effectively managing marketing campaigns in a world of increasing communications channels, and concludes with relevant approaches to coordinate and analyze cross-channel campaigns.
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Neolane, Inc.
Get the Most Value From Your Surveys with Text Analysis
By :SPSS, Inc. Published Date: Feb 05, 2009
Learn the benefits and advantages of using text analysis to gain the most value from your surveys.
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SPSS, Inc.
Getting Marketing Online with Digital Editions
By :Zmags, Corp. Published Date: May 04, 2009
Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
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Zmags, Corp.
How Do You Score? Silverpop Benchmark Study of Lead-Management Practices
By :Silverpop Engage B2B Published Date: Feb 12, 2009
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!

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Silverpop Engage B2B
Hard Hat Area: Myths and Pitfalls of Data Mining for Marketers
By :SPSS, Inc. Published Date: May 28, 2008
The intrepid data miner runs many risks, including being buried under mountains of data or disappearing along with the "mysterious disappearing terabyte."  This article outlines some risks, debunks some myths, and attempts to provide some protective "hard hats" for data miners in the marketing sector.
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SPSS, Inc.
How to Overcome Marketing Operations Challenges
By :Unica Corporation Published Date: May 15, 2009
Learn how four thought leaders from different industries crack the code on marketing operations to achieve new levels of marketing ROI and operating efficiency. Presenters include Philips Healthcare, CSC (Computer Sciences Corp), Saatchi & Saatchi, and Rydex Investments. Learn more today!

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Unica Corporation
Improving Lead Quality in B2B Search Marketing
By :Business.com Published Date: Nov 07, 2008
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!

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Business.com
Let Customer Feedback Do The Driving and Learn Why
By :SPSS, Inc. Published Date: Apr 24, 2007
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
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SPSS, Inc.
Learn to Drive Down Costs, Lay Ground-work for Economic Upturn
By :Unica Corporation Published Date: May 13, 2009
Economic downturns always lead to upturns. During the transition, companies cut marketing budgets and look to drive various productivity improvements.  As collaborators and managers of marketing communications, marketing services, and in-house agencies, we are being pressured to do more with less and rationalize projects, budget, and headcount.
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Unica Corporation
Learn how to manage growth of product brands & efficiently manage multiple marketing projects
By :Unica Corporation Published Date: May 08, 2009
Corel is one of the world's top software companies with more than 100 million active users in over 75 countries. Corel manages a broad product portfolio that spans graphics, photo, video and office productivity software with all marketing materials developed in-house and translated into 26 different languages. Learn how Corel manages the successful growth of a portfolio of product brands and their associated marketing projects with improved accountability, visibility, and client satisfaction.
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Unica Corporation
Making the Business Case for Enterprise Marketing Software
By :Neolane, Inc. Published Date: May 27, 2009
Let’s face it: In this economy, justifying new investments can be tough. Most companies are in belt-tightening mode, not shopping mode. And budgets are getting leaner. But sometimes it makes sense to invest. The recession won’t last forever. Forward thinking companies are already thinking about how to prepare for the upturn — in fact, many are marketing their way through the recession, taking advantage of low media prices and a relatively stark competitive landscape in order to better stand out and gain market share. Learn more today!

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Neolane, Inc.
Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent
By :Neolane, Inc. Published Date: Jul 17, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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Neolane, Inc.
Recessionary Marketing: Automation Makes It Click
By :Silverpop Engage B2B Published Date: Apr 30, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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Silverpop Engage B2B
Solutions to the Demise of Directory Assistance Data
By :Amacai Published Date: Jul 25, 2008
Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.

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Amacai
Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates
By :Neolane, Inc. Published Date: Oct 01, 2007
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
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Neolane, Inc.
Show Me the Money - Defending your Budget through Better Lead Management - a Neolane white paper
By :Neolane, Inc. Published Date: Nov 05, 2008
This paper describes how second-generation lead management solutions — or "lead management optimization" solutions — enable organizations to link demand generation, lead management and measurement in order to easily segment audiences to improve relevance and conversion rates, automate programs dynamically using a myriad of triggers and/or profile data, improve scoring accuracy to increase lead quality, objectively measure marketing ROI and justify budgets and drive revenue growth.
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Neolane, Inc.
Surviving to Thriving in Online Publishing: The Essential Strategies for Online Success
By :Clickability, Inc. Published Date: Apr 16, 2009
In this white paper, Aiden Colie, Former Senior Vice President, Web Technology, Time Inc. Interactive, reviews the current outlook for online publishing, discusses the challenges companies face if they ignore digital during the downturn, and offers some ideas for surviving (and thriving) in this environment. From a technology standpoint, the paper reviews Content Management Systems, the life-blood of online publishing.
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Clickability, Inc.
The CMO Strategic Agenda: Automating Closed-Loop Marketing - An Aberdeen Group & Neolane white paper
By :Neolane, Inc. Published Date: Mar 31, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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Neolane, Inc.
The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned
By :Neolane, Inc. Published Date: Mar 11, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
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Neolane, Inc.
Using Automated Portals as Cost-Effective Solution to Partner/Channel Marketing Challenges
By :Pitney Bowes Published Date: Apr 16, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
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Pitney Bowes
Unlocking the B2B Web Analytics 'Black Box'
By :Business.com Published Date: Mar 20, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, it's imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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Business.com
 
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