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Results 1 - 25 of 29 matches |
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US Interactive Marketing Forecast, 2009-2014 (Forrester Research) |
| By : Aprimo |
Published Date: Jan 20, 2010 |
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Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. This cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!.
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Don't Settle for a "Good Enough" B2B Lead Management Solution |
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This white paper provides advice on how to avoid the #1 mistake many of your peers made when going through the technology selection process: settling for a lead management solution that's "good enough" instead of putting in the hard work required to identify one that meets their needs now and in the future.
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Sales Intelligence: The Secret to Sales Nirvana |
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This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.
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Live Forrester Webcast with Stephen Powers on Tuesday 1/26 at 11am PT - Web 2.0 content management |
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Register for this live online webinar on 1/26 at 11am Pacific Time to hear Stephen Powers, Senior Analyst at Forrester, speak on how to achieve marketing success with Web 2.0 content management strategies. Learn how to increase returns on investment from the Web; be an agile marketer and respond quickly to changing market needs; optimize your online channel to increase revenue and leverage new Web 2.0-oriented content management solution to drive greater agility and enhanced results in your online channel.
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Maximize Google Rankings - SEO Tactics, Tools and More |
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This recorded webinar is ideal for marketers who want to boost their natural ranking on Google, and covers: Google Webmaster Tools, Google Site Map / External Site Maps, Content / Keyword Targeting, Leveraging Additional Google Channels, Tracking Results / Analytics and many more!
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5 Secrets to Winning at Direct Marketing |
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How do you stand out from the rest of the pack, while trying to spend less and deliver better results? This paper examines 5 secrets to one overlooked media that is paying big dividends for organizations in a range of industries.
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Get Them Talking: How Growing Participation Chains Will Grow Sales |
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Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction.
Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful?
It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
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A Solution to Poor IT and HR Lead Quality |
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In point of fact, a lead that does not result in a sale has negative value to the company since resources must be spent to determine its futility. In this whitepaper we have endeavored to demonstrate a technological method to predict a lead's probability of becoming a sale and propose solutions for those targeting HR or IT professionals. Download this free whitepaper to learn how to improve your lead quality when targeting HR or IT professionals.
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How to Use Twitter for Marketing & PR |
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There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry.
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Advertising: The Lines Are Blurred |
| By : VMS |
Published Date: Aug 11, 2009 |
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With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.
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Using Spreadsheets for Marketing Project Management: Understanding the Hidden Costs |
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Nearly every business person regardless of their role – be it marketer, salesperson, consultant, engineer, or business owner – has acquired a second responsibility: project manager. In their desire to move quickly and keep costs low, many of these business people turn to the ubiquitous spreadsheet for help. Using a spreadsheet to track, update, and consolidate project information means spending valuable time on project administration – sending, receiving, and finding e-mails; cutting, pasting, consolidating, and reporting information; and reformatting, saving, and e-mailing spreadsheets.
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Lead Scoring and Nurturing in 4 Quick Steps |
| By : Pardot |
Published Date: Apr 29, 2009 |
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How much time is your sales team wasting on unqualified leads? With automated scoring and grading your best prospects rise to the top, making it easy for sales representatives to prioritize prospects and take action with targeted follow-up.
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How Smart Brands are Beating Recession with DRTV |
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Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets. DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now. Download this exclusive guide today!
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Building Instant Networks to Grow Your Media Business |
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In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
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Results 1 - 25 of 29 matches |
Sort Results By : Published Date | Title | Company name |
