Search the Library
Home >

Ad Networks

>

Lead Generation

Lead Generation is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors. Lead Generation is frequently seen in the financial world. This would manifest itself as companies calling up on behalf of banks and loan institutions, gaining a commission on the leads they generate (pay-per-lead) or the sales made (pay-per sale) or a combination thereof.

Results 1 - 25 of 102 matches Sort Results By : Published Date | Title | Company name
Don't Settle for a "Good Enough" B2B Lead Management Solution
By : Neolane, Inc. Published Date: Jan 08, 2010
This white paper provides advice on how to avoid the #1 mistake many of your peers made when going through the technology selection process: settling for a lead management solution that's "good enough" instead of putting in the hard work required to identify one that meets their needs now and in the future.
Download Now
Neolane, Inc.
B2B Marketers: Don't Wait Another Minute To Get Started with Lead Nurturing Programs
By : Neolane, Inc. Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
Download Now
Neolane, Inc.
Visualizing Success: Neolane Improves Effectiveness of DigitalGlobe's Event-Triggered Campaigns
By : Neolane, Inc. Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
Download Now
Neolane, Inc.
Sales Intelligence: The Secret to Sales Nirvana
By : OneSource Published Date: Nov 20, 2009
This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.
Download Now
OneSource
4 out of 5 un-worked leads ultimately buy something - are you letting your leads slip away?
By : Neolane, Inc. Published Date: Oct 20, 2009
According to a leading analyst firm, 4 out of 5 un-worked leads ultimately buy something. Are your leads slipping away because they are disqualified too early in the sales cycle?
Download Now
Neolane, Inc.
Action Guide to Lead Management Success
By : Right On Interactive Published Date: Jul 24, 2009
Want to squeeze more out of your existing leads?  This report is a primer for marketers to increase sales conversions at a lower cost.  Learn how to send higher quality leads to the sales team, nurture leads that have the potential for future purchase, and recycle inactive sales leads.In today’s challenging business climate, companies are looking to fully exploit their existing leads database.  To succeed, marketers must focus on lead management fundamentals that increase sales conversions with fewer resources.
Download Now
Right On Interactive
Seven Steps to Effective Customer Lifecycle Communications
By : Right On Interactive Published Date: Jun 17, 2009
In this white paper, you'll learn a framework for implementing a customer lifecycle communications strategy and actionable steps to plan your first project. Plus, see firsthand the interactive marketing software 5Buckets. Learn more today!
Download Now
Right On Interactive
Seven Steps to Effective Customer Lifecycle Communications - Webinar
By : Right On Interactive Published Date: Jun 17, 2009
In this half-hour on-demand webinar, you'll learn a framework for implementing a customer lifecycle communications strategy and actionable steps to plan your first project. Plus, see firsthand the interactive marketing software 5Buckets. 5Buckets is an on-demand subscription service that automates the sophisticated and time consuming tasks associated with customer lifecycle marketing.
Download Now
Right On Interactive
What Third Generation Blogging Means to You
By : Compendium Blogware Published Date: Jan 05, 2010
Compendium has the answers and is ready to share. Two significant online trends are directly impacting the present and future of Business-to-Business Marketing, and you'll want to find out how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.
Download Now
Compendium Blogware
5 Secrets to Winning at Direct Marketing
By : Guaranteed Direct Published Date: Jan 04, 2010
How do you stand out from the rest of the pack, while trying to spend less and deliver better results? This paper examines 5 secrets to one overlooked media that is paying big dividends for organizations in a range of industries.
Download Now
Guaranteed Direct
Driving Sales with User-generated Content: How Word of Mouth Impacts Manufacturers Online
By : Bazaarvoice Published Date: Dec 09, 2009
Today's consumer is inundated with advertising. It's so ubiquitous, it becomes ignored. What's more, 75% of people don't believe that companies tell the truth in advertisements, according to Yankelovich, a consumer research company. So, who can speak for a brand and have a real impact? Customers, in their own words.
Download Now
Bazaarvoice
Are you evaluating PPC software to license? Here's what we learned and how we made our decision.
By : Acquirgy Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.
Download Now
Acquirgy
Pay-For-Call: Moving Clicks to Live Sales Leads
By : Marchex Published Date: Dec 08, 2009
Discover how businesses are using pay-for-call advertising to increase qualified customer inquiries via the telephone and track the most effective distribution sources. This article will help you determine whether your business may benefit from this performance-based advertising model and pay only when the phone rings.
Download Now
Marchex
Maximizing Conversions: The Power of Call Tracking and Analytics
By : Marchex Published Date: Dec 08, 2009
The downloadable report includes an introduction to the best practices of call tracking and analytics, industry data, and case studies of marketers who have successfully implemented call tracking to boost their sales and marketing ROI.
Download Now
Marchex
8 Critical Success Factors for Lead Generation: An on-demand Webinar Tutorial by Brian Carroll
By : eMedia Published Date: Dec 07, 2009
Marketers today are constantly reminded that the company needs more sales leads NOW. Unfortunately, that immediacy often means sacrificing quality for sheer quantity. Learn the 8 key factors to developing quality leads from the leading expert in B2B lead generation, Brian Carroll.
Download Now
eMedia
Lead Generation for the Complex Sale: An on-demand Webinar Tutorial by Brian Carroll
By : eMedia Published Date: Dec 07, 2009
The majority of companies that sell into B2B markets face the Complex Sale. Teams of demanding decision makers, multi-tiered approvals, extended sales cycles - these make marketing complex and challenging. Learn how the B2B marketer can generate quality leads in this environment from the leading expert in B2B lead generation, Brian Carroll.
Download Now
eMedia
A Solution to Poor IT and HR Lead Quality
By : Solution Publishing Published Date: Nov 10, 2009
In point of fact, a lead that does not result in a sale has negative value to the company since resources must be spent to determine its futility. In this whitepaper we have endeavored to demonstrate a technological method to predict a lead's probability of becoming a sale and propose solutions for those targeting HR or IT professionals. Download this free whitepaper to learn how to improve your lead quality when targeting HR or IT professionals.
Download Now
Solution Publishing
Salesforce CRM Mobile Implementation Guide
By : Salesforce.com Published Date: Oct 22, 2009
This 34 page guide readies you for a Salesforce Mobile rollout. Salesforce Mobile helps your mobile teams succeed by keeping them in touch with the latest data, whenever and wherever they need it, directly from mobile devices. With Salesforce Mobile, field professionals are prompted to log information directly in Salesforce or AppExchange apps immediately after important customer calls, emails, and appointments, so critical information is logged in near real time.
Download Now
Salesforce.com
13 Reasons Sales Reps Love Salesforce CRM
By : Salesforce.com Published Date: Oct 22, 2009
Regular usage of Salesforce CRM is important to driving full adoption. To achieve that goal, sales reps need to know how the application benefits them, day after day. The bottom line: Salesforce CRM is not just a tracking tool, it's a sales effectiveness tool.
Download Now
Salesforce.com
Seven Domains of Successful SaaS Enterprise Deployments
By : Salesforce.com Published Date: Oct 22, 2009
This paper summarizes the key ingredients for a successful on-demand implementation. Find out how you can benefit from the knowledge gained by the Salesforce.com Global Services organization, as outlined in the seven domains described in this paper.
Download Now
Salesforce.com
The 7 Keys to Mobile CRM Success
By : Salesforce.com Published Date: Oct 22, 2009
Mobile access to Salesforce CRM is one of the easiest ways to get the most from your Salesforce CRM investment. To get started right, follow the tips in this document. It's an approach that's yielded great results for hundreds of customers.
Download Now
Salesforce.com
The CRM Champion's Guide to Adoption
By : Salesforce.com Published Date: Oct 22, 2009
How a CRM project is planned, implemented, and promoted is crucial when it comes to adoption. In this whitepaper you'll learn how to avoid some common pitfalls that often hinder adoption, such as lack of executive endorsement, IT constraints, structural inflexibility and more. Prepare for the pitfalls before implementation and your return on CRM investment will soar.
Download Now
Salesforce.com
How to Demonstrate the Value of Social Media to Your Boss - Free Webinar with Chris Brogan
By : HubSpot, Inc. Published Date: Oct 12, 2009
Learn how to convince your boss the value of social media and how to implement it for your business. Duration: 1 Hour Who is this for? Marketing professionals and business owners. No technical experience required.
Download Now
HubSpot, Inc.
How To Get Found On Google With The HubSpot Software
By : HubSpot, Inc. Published Date: Oct 09, 2009
There are over 435 million searches on Google every day* and buyers are using the internet as the first place to research new products and services. Whether you are a small business owner or a marketing executive at a medium or large organization it is imperative that your company is found on Google. The HubSpot software offers the tools and methodology to help you to create and optimize content so your company website is found online by your prospects when they are looking for your products and services.
Download Now
HubSpot, Inc.
How To Convert More Website Visitors To Leads With The HubSpot Software
By : HubSpot, Inc. Published Date: Oct 09, 2009
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
Download Now
HubSpot, Inc.
 
Results 1 - 25 of 102 matches Sort Results By : Published Date | Title | Company name
Home >

Ad Networks

>

Lead Generation

<< Start < Previous 1 2 3 4 5 Next > End >>

More Ad Networks Topics
Behavioral Ad Networks, CPM Ad Networks, PPC Ad Networks, Rich Media, Mobile Advertising Networks, Lead Generation, Ad Management, Co-Registration, Affiliate Marketing
SUBSCRIBE FORM
Receive an email alert whenever new research is added into:
Lead Generation
Enter your email below:

RELATED TOPICS
A/B Testing
13 Documents
Ad Networks
85 Documents
Ad Serving
60 Documents
Affiliate Marketing
6 Documents
Bid Management
3 Documents
CRM And Sales Tools
161 Documents
Co-Registration
1 Documents
Conversion Analysis
75 Documents
Conversion Testing
64 Documents
Google
20 Documents
Heatmapping And Eyetracking
2 Documents
Interactive Agencies
8 Documents
Landing Pages
19 Documents
MSN / Live Search
3 Documents
Multivariate And Taguchi Method
4 Documents
Pay Per Click Marketing
42 Documents
Persuasive Architecture
27 Documents
Search Engine Optimization
54 Documents
Search Marketing
101 Documents
Usability
28 Documents
User-Centered Design
46 Documents
Webforms
17 Documents
Website Analytics
64 Documents
Website Navigation
6 Documents
Yahoo
9 Documents

Search the Library
 
White Papers powered by
Learn about
White Paper Lead Generation
opportunities