An advertisement delivered between the display of two other Web pages. Typically the ad is smaller than a full screen, and usually it must be viewed in its entirety, or the user must take a step to remove it from view.
Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.
Today's marketers face numerous challenges when it comes to managing high pressure demands imposed by difficult economic times. High accountability, pressure to achieve positive ROI and increased workload become a given part of daily routine. This seminar series will provide you with unique viewpoints, real-world insights and best practices on solving these challenges and achieving marketing management excellence.
![[x+1]](http://www.emarketingpapers.com/images/userlogo/39_logo_xplus_main.gif){kind=logo}