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Rich Media

Rich Media is a term for advanced technology used in Internet ads, such as streaming video, applets that allow user interaction, Flash, and special effects.

Results 1 - 16 of 16 matches Sort Results By : Published Date | Title | Company name
Getting Marketing Online with Digital Editions
By :Zmags, Corp. Published Date: May 04, 2009
Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
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Zmags, Corp.
How the Fortune 1000 are Harnessing the Power of Social Media: Domino's Pizza Share Their Experience
By :dna13 Inc. Published Date: May 08, 2009
Social media is no longer an optional element to a corporate communications plan. It has become integral to effectively managing a brand and its reputation, and is a critical tool for listening to and interacting with your customers and the media. In this white paper, provided by reputation management software provider dna13, learn how Hyundai, Red Cross, and Domino’s Pizza are using social media as a part of their strategy to manage and build a positive brand reputation, as corporate communications executives share their best practices.
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dna13 Inc.
Making the Business Case for Enterprise Marketing Software
By :Neolane, Inc. Published Date: May 27, 2009
Let’s face it: In this economy, justifying new investments can be tough. Most companies are in belt-tightening mode, not shopping mode. And budgets are getting leaner. But sometimes it makes sense to invest. The recession won’t last forever. Forward thinking companies are already thinking about how to prepare for the upturn — in fact, many are marketing their way through the recession, taking advantage of low media prices and a relatively stark competitive landscape in order to better stand out and gain market share. Learn more today!

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Neolane, Inc.
Show Me the Money - Defending your Budget through Better Lead Management - a Neolane white paper
By :Neolane, Inc. Published Date: Nov 05, 2008
This paper describes how second-generation lead management solutions — or "lead management optimization" solutions — enable organizations to link demand generation, lead management and measurement in order to easily segment audiences to improve relevance and conversion rates, automate programs dynamically using a myriad of triggers and/or profile data, improve scoring accuracy to increase lead quality, objectively measure marketing ROI and justify budgets and drive revenue growth.
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Neolane, Inc.
B2B Marketing with Video: Driving ROI from Awareness to Advocacy
By :BrightCove, Inc. Published Date: Nov 25, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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BrightCove, Inc.
Boosting B2B Marketing Results with Online Video
By :BrightCove, Inc. Published Date: Mar 04, 2009
With the growth of online video, B2B marketers are using video as part of their inbound and outbound marketing strategies — from SEO to banner advertising — improving overall results and increasing returns from their marketing investments. Learn proven approaches and practical examples of the ways B2B Marketers can grown their business through the effective use of online video in both inbound and outbound marketing initiatives.
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BrightCove, Inc.
Email Marketing Goes Social
By :SilverPop Engage Published Date: Feb 12, 2009
While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
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SilverPop Engage
Fundamentals of Marketing Through Games
By :Catalyst SF Published Date: Apr 23, 2008
This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.
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Catalyst SF
How Smart Brands are Beating Recession with DRTV
By :Hawthorne Direct Published Date: Mar 18, 2009
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets.  DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now.  Download this exclusive guide today!
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Hawthorne Direct
How to maximize conversions for digital campaigns at minimal cost
By :Eyeblaster, Inc. Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
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Eyeblaster, Inc.
5 Strategies to Engage Users When Mail Clients Suppress Images
By :SubscriberMail Published Date: Apr 02, 2008
The benefits of addressing the image suppression issue are significant. A recent controlled study by SubscriberMail demonstrated the response improvements gained by optimizing an email message to have impact even when images are not displayed. In this study, an email message that was not optimized for image suppression was sent to a test panel of approximately 50,000 subscribers. Simultaneously, a panel of similar makeup received a version of the same message optimized for non-graphical display. Compared to the non-optimized version, the optimized version saw an 87 percent increase in clicks.
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SubscriberMail
ROI Accelerator for Marketers: Testing Your Way to Improved ROI
By :Lyris Published Date: Oct 15, 2008
With a well-planned testing program, we can measure the return on investment (ROI) on every campaign. Testing helps us prioritize programs and justify budgets, and it provides a road map of possibilities for future campaigns. The ROI Accelerator discusses the following: Why your company should test, what to test for, how and when to test and how to determine ROI.
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Lyris
The Infinitely Complex Online Sale
By :[x+1] Published Date: May 01, 2006
Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.

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[x+1]
What's Enterprise Video?
By :Qumu Inc Published Date: Apr 02, 2009
Enterprise Video is defined by the deployment of software and hardware that enables one-to-one, one-to-many, and many-to-many communication using video in a reliable, scalable, and secure way.  A fully realized Enterprise Video solution deploys the power of streaming video to combine the video technologies found in collaboration tools, video teleconferencing, and webcasting into an environment where the video assets and related rich media are managed through their life cycle - live, re-broadcast, on-demand, archived.
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Qumu Inc
YouTube For Enterprise Building Communication That Meets Demands & Maintains Integrity
By :Qumu Inc Published Date: Apr 13, 2009
The rapid growth of video in the consumer marketplace over the past two years can be described as nothing less than a "phenomenon." A new breed of user-friendly, video-centric sites and technologies have helped to make video as much a part of our online experience as music downloads, photo sharing and email. With more than 120 million videos viewed daily, YouTube has catapulted interest in both consumer and enterprise use of internet-based video. The desire to make video capabilities prolific and universally available is a new trend.  But undertaking unchecked "YouTube for the Enterprise" is not a one-solution-fits-all proposition.
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Qumu Inc
Abducted by Aliens!: And Other Reasons People Unsubscribe
By :SubscriberMail Published Date: Mar 17, 2009
If your opt-out process asks list members to provide a reason for the unsubscribe, are you listening to what they are saying? It can be silly, or downright filthy, but it can also provide valuable insight into the good and bad of your email marketing practices.
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SubscriberMail
 
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