A leader in WCM since circa 2006, SDL arguably produces the most functionally robust enterprise platform in the industry, with particular strengths in multi-channel marketing, globalization, translation management, and brand management. Based on a heterogeneous technical infrastructure, the product can be tricky to implement, but global, enterprise-wide deployments often require the fine-grained configurability of a such a solution. Non-technical business users (online marketers in particular) seem to adopt the product readily, and they consistently give its polished user interface high marks.
AUGUST 30, 2010
Compass Guide to WCM, Q3 2010
Evaluation of SDL Tridion
By: Tony WhiteTable of Contents
Ars Logica Position 3
Notes & Resources 3
Vendor Overview 4
Vendor History & Key Recent Developments 5
Profile of the Ideal Customer 6
Key Product Strengths 7
Key Product Limitations 8
Vendor / Product Report Cards 9
Report Card Evaluation Criteria - Business Users 11
Report Card Evaluation Criteria - Technologists 12
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Product Evaluation
By: Tony WhiteDate: August 30, 2010
ars logica position
A leader in WCM since circa 2006, SDL arguably produces the most functionally robust enterprise platform in the industry, with particular strengths in multi-channel marketing, globalization, translation management, and brand management. Based on a heterogeneous technical infrastructure, the product can be tricky to implement, but global, enterprise-wide deployments often require the fine-grained configurability of a such a solution. Non-technical business users (online marketers in particular) seem to adopt the product readily, and they consistently give its polished user interface high marks.
Notes & Resources
Compass Guide Vendor Questionnaire Customer InterviewsSome company and product information Ars Logica interviewed users of every contained in this report was collected via product covered in the Compass Guide, Ars Logica's 172-item Vendor Questionnaire. including SDL Tridion.Vendor responses were always independently verified through customer Implementation Monitoring interviews, implementation monitoring, Ars Since the 1990s, Ars Logica founder Tony Logica's comprehensive knowledge base, White has kept close tabs on ongoing WCM and hands-on product testing. implementations. Some of this knowledge is represented in the Compass Guide reports. Hands-On Product Testing Ars Logica conducted hands-on product No Vendor Influence testing in January 2010 at SDL Tridion Ars Logica retains complete editorial control headquarters in Amsterdam. over the Compass Guides and receives no funding in their production.Compass Guide to Web Content ManagementSDL Tridion 2009 Product Evaluation
SDL Vendor Overview
In 2007, Tridion was acquired by SDL. This review covers Tridion products only. SDL has been a market leader in WCM since circa 2006 in the U.S., and several years earlier in Europe. The vendor produces an extremely flexible, scalable platform that incorporates one of the broadest sets of feature-functional-ity available on the market. The product is particularly well-suited to global enterprise deployments with requirements for brand management, translation management, and multi-channel marketing.
Company Profile Product Profile
Year Founded: 1997 Product Name: SDL TridionHeadquarters: Amsterdam; North American Version: 2009 headquarters in New York Next version release date: Q4 2010Employees (or FTE equivalents): 183 Market segment: EnterpriseGeographies: Global Average Sales Price (License Only): $250,000Revenue: $45 million (estimated) Technology Platform: Primarily Java and .NETProduct Types Offered: WCM Key Strengths: Global Websites, TranslationCommercial or Open Source: Commercial Management, Multi-channel marketing,Strategic Implementation Partners: Molecular, Brand management Sapient, ReadingRoom, Siteworx, Key Limitations: Implementation complexities Amplexor and delays, heterogeneity of the codeTop Competitors: Sitecore, Interwoven base, strained partner relationships (Autonomy), Vignette (Open Text), Highest-Value Use Case: Global deployment FatWire, Day Software of a large, public-facing, brand-depen-Key Vertical... [download for more]
