Remarketing is an innovative hyper-targeting technology that allows marketers to display their ads to these lost visitors as they surf elsewhere on the web. These prospects get highly targeted ads, such as special promotions and limited time offers, designed to entice them to return to the advertiser’s website and convert their visit into a completed action.
10 Ways Remarketing will
Boost your Sales
According to The Fireclick Index, a comprehensive web analytics solution, over 96% of the people who visit a website Remarketing: leave without completing any action, like a purchase. An innovative banner ad hyper-Remarketing is an innovative hyper-targeting technology that allows marketers to display their ads to these lost visitors targeting technology
as they surf elsewhere on the web. These prospects get that allows highly targeted ads, such as special promotions and limited marketers to display time offers, designed to entice them to return to the their ads to their lost advertiser's website and convert their visit into a completed action. visitors while they surf elsewhere on As one of the most significant online marketing tools that exist the web. today, learn more about the different ways Remarketing will boost your sales:
1. Build your audience By tagging visitors, as they browse specific areas on a site, advertisers can reach out to them again either immediately or at a later date when they may be further along in the purchasing process. For example, if a visitor is browsing for "tents" on your outdoor store, rather than serving generic store ads, the remarketing technique would serve "tent" specific ads to the visitor. Each visit to the website will help grow a targeted audience that your ads can be remarketed to at any given time. Key Point: Why give up on potential customers because they do not buy during their first visit to your site? Often times, it takes several "impressions? over a period of time to convert a lost visitor into a buyer.
Ten Ways Remarketing will Boost your Sales 2. Build brand awareness
A recent ComScore study noted that Remarketing is the most effective branding model, outperforming all other display advertising placements. Remarketing produces the most searches using trademark terms and demonstrates a clear interest in learning more about the brand. When potential customers see your sales message during the purchasing process, they are more likely to visit your site again, giving you another opportunity to sell to them before your competitor can. Key Point: The more often a site visitor sees your brand message, the more likely that visitor is to engage.
3. Increase return traffic
Any website can benefit from return users. A ComScore study has established that repeated exposure to your sales message increases the probability of visitors returning to your site by 40% in the US and 72% in the UK. Some visitors are not ready to buy the same day they browse -- but that does not mean they are not interested in your product. Remarketing allows you to serve highly targeted ads to those customers as they continue to surf the web. Through repeated exposure, your company becomes branded in the customer's mind as the solution to his or her needs. Key Point: Remarketing helps customers remember you and what your brand can offer them - helping your brand to rise above the rest and bringing these customers back.
Ten Ways Remarketing will Boost your Sales ww.advertise.com 4. Pay nothing until the sale is made
Remarketing, as offered by Advertise.com, can be billed on a Cost-Per-Action (CPA) basis. This means that you only pay when a customer returns to your site and makes a purchase, and not simply for spreading the word. With CPC or CPM models of advertising, you can burn through your marketing budget without any guarantee of a sale. With a CPA Remarketing model advertisers pay only for an actual customer returning and making a purchase and not simply for spreading the word. This places the responsibility of ROI on the ad network ensuring performance. Key Point: Avoid paying for impressions that may or may not result in a sale. Get more from your marketing budget by paying for only visitors who convert and buy.
5. Re-engage customers
When prospects see Remarketing banners as they shop online, they are 300% - 400% more likely to engage with your banner ad than when they see a banner ad without any previous knowledge of your brand. Banner ads work best when they target the specific interest of an individual customer. Key Point: Avoid wasted opportunity and the cost of traditional banner ads - the web equivalent of a "cold call."
With Remarketing, your
ads 'follow' those who
have visited your site... [download for more]
