Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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5 Secrets to Increase Website Traffic
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine. |
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| Published: |
Mar 22, 2007 |
| Length: |
4 |
| Type: |
whitepaper |
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A Website is a valuable multi-purpose marketing tool, but like any tool, it must be used – and used properly – to get benefits from it. One of the most recognized benefits is Web traffic: human visitors viewing your business information. However, empty numbers are not what you are after. No, you want quality, qualified, interested visitors. That is where the magic is. Once you know the "inside" secrets for measuring the effectiveness of your Website you will be able to turn it into a lead generation machine, both increasing quality traffic, improving conversion rates, and seeing your bottom line improve.Download this paper now to get the "inside" secrets that will improve your bottom line.
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| | | | | Instant Messaging Marketing, Viral Marketing, Blog Marketing... more, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention, Online Video Marketing, Monitoring and Measurement less | | | | Vertical Search, Local Search, Internal Search, Mobile Search... more, RSS And Feed Directories, Google, Yahoo, MSN / Live Search, Directories, Classified Advertising, Paid Inclusion less | | | | | Usability, Website Navigation, Landing Pages, Google Adsense... more, Banner Design, User-Centered Design, Persuasive Architecture, Webforms, CRM And Sales Tools, Content Personalization, E-Commerce Software, Conversion Testing, Domain Names, Website Hosting less |
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