CONCEPGLOBAL.COMEMAIL MARKETING:
ART OR SCIENCE?
?Science:
?any activity that is the object of careful study or that
is carried out according to a developed method.
CONCEPGLOBAL.COMEMAIL MARKETING:
ART OR SCIENCE?
?Art:
?the creation of beautiful or thought-provoking works,
for example in painting, music, or writing.
CONCEPGLOBAL.COMEMAIL MARKETING:
ART OR SCIENCE?
Delivery of email can be viewed as scientific:
?deliverability
?behavior analysis
?tracking
?recording
?technology
9. Subject lines are tailored
10. Segmented audiences
11. The research shows the best time to
communicate is at 2pm on Thursday
CONCEPGLOBAL.COMEMAIL MARKETING:
ART OR SCIENCE?
?What is going to make the difference?
The creative
CONCEPGLOBAL.COMEMAIL MARKETING:
ART OR SCIENCE?
?Email marketing is about creating a
desire to know more.
?Engage someone
?Provoke a reaction
?Get people talking
?Generate excitement
CONCEPGLOBAL.COMEMAIL MARKETING:
ART OR SCIENCE?
? Email 1
?Clean layout
?Relevant imagery
?Clear branding
? Email 2
?Multi-coloured text
?Blinking words
?Different font sizes
?Which would you rather read?
CONCEPGLOBAL.COMEMAIL MARKETING:
ART OR SCIENCE?
?Two seconds to get attention
?People scan, they don't read
?People recognise good design
even if they aren't designers
?A well designed message
offers perception of value
CONCEPGLOBAL.COMEMAIL MARKETING:
ART OR SCIENCE?
?Delivery of the email may be science
?But getting them to read it, is the art.
CONCEPGLOBAL.COMIN THE WORDS OF AN ARTIST
Artist:
CONCEPGLOBAL.COMContact:
Edward Weatherall
Managing Director
Concep
