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Aprimo
Published:  Mar 07, 2011
Type:  White Paper
Length:  4 pages

Insights to Help Advance Digital Marketing

White Paper Published By: Aprimo

Want to engage more customers and prospects online? Today's new digital channels give you a fast, cost-effective way to reach out. But to succeed in this arena, you need to tailor your content for a new kind of prospect. Get more from your digital marketing campaigns by delivering your messages in ways that resonate with a web-savvy audience. In "Insights to Help Advance Digital Marketing", you'll discover:

.    The easiest way to improve your email open rates.
.    The best place to begin cleaning up your online branding.
.    How to get in front of a busy - and increasingly impatient - audience.
.    How to create a memorable brand experience through social media.
.    An easy-to-implement technique for gathering audience data.

Today's digital marketing technology can help you engage thousands of prospects at a low cost - but only if you have the right strategy. This white paper will help you overcome the challenges involved in launching successful digital campaigns.



Tags : 
aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing, customer satisfaction, expectations, customer experience/engagement, market research, usability