The speed and reach of today's media conversations makes it more important than ever to effectively manage your brand, corporate reputation, media relations and stakeholder relationships. Consider the top five reasons why so many great brands have embraced the MediaVantage communications and stakeholder management software solution.
top five
reasons
Why smart Canadian organizations use mediavantage
Good or bad - news spreads quickly.
The speed and reach of today's media conversations makes it more important than ever to effectively manage your brand, corporate reputation, media relations and stakeholder relationships.
Exclusively from CNW Group in Canada, MediaVantage is an online portal that helps communications teams keep track of what is being said about their organization in the media and online. It also helps them manage this information using collaborative tools and a centralized database to ensure everyone is in the loop and on message.
Consider the top five reasons why so many great brands have embraced the MediaVantage communications and stakeholder management software solution.
www.mediavantage.comConnect All the Right People, Issues, Media and Documents in a Single, Fully Integrated Application1MediaVantage delivers an end-to-end set of processes to manage, monitor, and measure global communications
Today's PR teams can't afford to waste valuable time aligning their key information assets, team members and official spokespeople. The days of paper notebooks, paper files and spreadsheets are gone.
With MediaVantage, everything you need to manage, monitor, and measure your communications campaigns is integrated within one portal using an issues-centric approach. This gives team members and stakeholders immediate access to all activity including key documents, media coverage, media calls, calendar items and team effort around tasks.
Each member of your PR team simply logs into their own personal dashboard to manage their daily activities, view breaking coverage or follow online commentary and produce statistical reports. With a central access point for all corporate communications, PR teams have up-to-the-minute positioning statements, media clips and call notes at their fingertips.
And because the MediaVantage platform is on-demand, no investment in computer hardware, software or IT personnel is required - eliminating expensive, up front implementation costs. This fully-integrated suite of functions is entirely scalable and can be easily customized to meet the needs of any corporate or government structure.
Restrict and Control Access to Sensitive Data with Extensive User Rights Management2MediaVantage ensures confidentiality by allowing you to assign different rights to different people
Information security and privacy is critical, especially in large organizations where not all people should be privy to all issues, MediaVantage allows organizations to define user roles from a junior communications position all the way through to CEO. Access control to campaigns and issues can be refined over time as additional corporate departments and stakeholders become involved.
For example, subject matter experts can offer expert commentary on media clips that are tagged to campaigns or issues they co-own. PR specialists can email journalists with information as it becomes available. Co-owners assigned to an issue have similar editorial control over key positioning information and other associated content. Issues can be made viewable to all or select team members, while sensitive information [such as call notes] can be maintained as private to certain people only.
MediaVantage helps you share information safely and securely with the right people in proper context - providing maximum transparency for those who need to know, and maximum security to protect important information from those who don't.
www.mediavantage.com 2Proactively Gather Media Intelligence with Real Time
3Monitoring, Scoring, and ReportingMediaVantage enables simultaneous, real time electronic monitoring of all media and gives you control over sharing this information within your organization
Distributing a comprehensive daily report of media coverage throughout an organization is every PR department's nightmare. For example, global product launches can receive thousands of media clips that need to be scored and reported by PR teams. Collecting, sorting and distributing these news clips in a timely fashion to executives and stakeholders is a constant challenge.
MediaVantage's integrated monitoring tool searches for unlimited keywords (such as your company name, tagline or product slogan) across TV broadcast, print, Internet and blog sources, del... [download for more]
