Analytics and the Smarter Consumer - Three Ways to Win

IBM Software Cognos SoftwareBusiness Analytics
Analytics and the
smarter consumer
Three ways to win
OverviewContents For retailers and consumer products companies, the customer has always been critical to the business. Now, if anything, the balance of power has 2 W hat are retail analytics and performance management? shifted even more. Consumers are getting smarter. They're incorporating new technologies and more information into their daily lives. 4 R esult one: The smarter shopping experience People are more connected, empowered and demanding. And they can 5 R esult two: Merchandising and choose where, how and when they want to shop. More than ever, it's a supply chain buyer's market.7 Result three: Reliable financial planning This presents challenges for retailers, who have to provide a seamless shopping experience - providing the right products in the right place. 8 Cognos and the Information Agenda CP manufacturers too have to offer an appealing product range and 8 Summary operate through their channels to bring the right offering to consumers.
These organizations have to understand what consumers want, and work the dynamics of supply and demand to fulfill that requirement. They need the best tools available to win customer and brand loyalty.
Understanding and winning customers isn't easy. The problem isn't lack of data. Data pours in from multiple systems, channels and regions. The challenge is how to extract meaning from it to inform decision-making and enable productivity and agility in the face of market demands.
IBM CognosŪ software is just one example of how organizations are leveraging new intelligence to create sustainable and competitive advantage. Cognos analytics and performance management solutions provide an enterprise planning, consolidation and business intelligence platform that helps companies plan, understand and manage financial and operational performance.
With core capabilities including reporting, analytics, dashboards, planning, scorecards and more, companies can understand performance and make better decisions. With trusted, accurate and timely information to the right decision-makers at the right time, they can optimize business performance. IBM Software Cognos SoftwareBusiness Analytics
And with critical insight across the business, they can improve Cognos software provides a single, enterprise platform for the customer experience, improve marketing effectiveness, analytics and performance management. It integrates and gain visibility into revenue and profitability performance, and leverages your financial and operational data and allows your better manage their extended and complex supply chains. organization to employ the following capabilities to answer your critical business questions:This white paper will explore the practical applications of performance management and business analytics. It will Dashboards and scorecardshighlight how analytics can help you meet demand, increase Cognos software communicates your strategy and objectives customer profitability and be more operationally efficient. through metrics-based scorecards and dashboards.
It will also examine three focus areas where using Cognos It answers "How are we doing?" by providing people with the software can help you gain rapid insight, real ROI and the information they need to take ownership of their drive up profits. performance-visibility into strategy, understanding the part they play in making the strategy succeed and the metrics to measure their success."Retailing is emerging as a real-world incubator for testing how computer Use Cognos scorecarding and dashboards to:
firepower and smart software can be . Monitor sales and margin performance by channel, division, applied to social science - in this case, how region, store, production line, category or vendor.. variables like household economics and Manage merchandise sales, margins and stock levels across channels and locations.human behavior affect shopping." New . 1 Track financial goals in terms of growth, profitability, key York Times controllable expenses and return on net assets.. Measure marketing effectiveness.. Evaluate supply chain activities, vendor or customer What are retail analytics and performance and logistics operations across a range of metrics.performance management?To stay ahead in a competitive marketplace, you need to spot trends,... [download for more]