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Automated Uplift: Welcome to the Future of Web Marketing

White Paper Published By: Omniture

Wish you could target your online customers on a 1-to-1 basis? Now you can. Learn how on-site behavioral targeting from Omniture Touch Clarity can help you to achieve 40-200% automated uplift in revenue, conversion rates or profitability. It pays be more relevant.



Tags : 
behavior, behavioral, behavioral marketing, behavioral targeting, target, targeting, omniture, web analytics

Omniture
Published:  Oct 10, 2007
Type:  White Paper
Length:  1 pages

On-site Behavioral targeting
Automated Uplift-Welcome to the Future
of Web Marketing
Product overview
Wish you could target your online »Easy implementation. Omniture offers an Open Transaction Framework that allows you to use a single data collection tag within customers on a 1-to-1 basis? your web site, which makes it quick and easy to turn on the power of Now you can. Turn on the power both Omniture's award-winning web analytics and on-site behavioral of on-site behavioral targeting targeting solutions. In other words, we've integrated the two tech-nologies, so your IT staff will be extremely happy. from Omniture Touch Clarity and achieve 40-200% automated uplift »Fully automated. With no business rules or customer segments to in revenue, conversion rates or define and manage, our self-learning, fully-automated targeting technology makes the optimization process easy for you to test and profitability. It pays be more relevant. target the right content to each individual visitor on your Web site in real-time. You simply create and upload the different campaigns, content and promotional offers you want to optimize, and our sys-tem does all the heavy lifting.
"A s one marketer explained, 'We »Automated uplift. Omniture Touch Clarity customers consistently achieve 20-200% increases in yield from their most valuable Web know behavioral targeting works. site real estate, and we expect to deliver you at least 3x the return We just need to get technology in on investment in the first year. It's precisely why Omniture Touch place to move forward with it on a Clarity boasts a 95% customer renewal rate. large scale." »Time to take action. A recent Forrester Research study with more than 300 marketing executives declared optimization as the rallying - Shar vanboskirk, forrester cry for 2007, and it specifically showcased the category of solutions that Omniture Touch Clarity delivers as the #1 area of marketing technology investment this year. Let us show you what the Omniture Touch Clarity solution can do for you and your online revenue.
»Learn more: To become a candidate for our extremely low-risk pilot program, please contact your Omniture Account Manager.
Americas: EMEA Office:550 East Timpanogos Circle Adam House Orem, Utah 84097 1 Fitzroy Square 1.877.722.7088 tel London, W1T 5HE1.801.722.7001 faxWeb: +44 (0)20 7380 4400 Telwww.omniture.com +44 (0)20 7380 4401 Faxemail: sales@omniture.com
© MARCH 2007 Omniture, Inc.Omniture and the Omniture and SiteCatalyst logos are trademarks of Omniture. All other trademarks and logos are the property of their respective owners. All rights reserved.... [download for more]

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