More than just a great entertainment device, the iPad is a remarkably effective business tool. Use it as a sales tool to present product and take orders. Use it for effective, impactful presentations. Take advantage of the iPad's interactivity and mobility to wow your clients and leave an impression that sets you apart from the competition.
This white paper will cover the ins and outs of how you can turn your iPad into a powerful sales and presentation tool.
A Guide to Using Your
iPad as a Sales Tool
Jordan Stolper
CEO, StoryDesk
jordan@storydesk.com
STORYDESKTTwitter: @storydesk
+1 646 932 6142Introduction
The iPad is the best game-playing, movie watching, time- We're at the beginning of something very, very big. Much
wasting, Facebooking, video-watching, magazine-reading, like technologies that have come before-the web,
shopping tool in the world. Which is why every day blogging, Twitter-we're faced with a choice. We can
enthusiasts queue up in front of Apple stores all across the deride and ignore it until surrender is forced upon us. Or
world to spend $500+ on a device that is far more luxury we can wrap our arms around change and leverage it to
than necessity. maximum benefit.
But the iPad's most important users aren't waiting If you've gone to the trouble of downloading this
outside in the cold. They're too busy trying to make paper, then we'll assume you've opted for the latter.
this month's numbers. Congratulations. We can't tell you where this journey
will lead you and your business. But we can tell you
The tablet revolution's greatest impact will be on enterprise what we've learned so far.
customers. The iPad stands next to the mobile phone and
email as among the most important business innovations
of the last 50 years. Call around to companies big and
small and you'll discover that CEOs are the first person in
most organizations to start using the iPad. Witness Apple's
overt push into enterprise hardware sales-a market it has
otherwise ignored in favor of consumers. Walk into a sales
meeting where someone is using an iPad, however
awkwardly, and you'll see an audience captivated by STORYDESKT
otherwise yawn-inducing material.
jordan@storydesk.comWhy is the iPad a Great Sales Tool?
What's so damned special about this device? Put another
way, how do I convince my team/boss/CFO that we need to
buy iPads for the team?Every company's needs are different,
but here're some good answers to these questions.
Better control over your brand. When sales pitches are
1 PowerPoint sucks. Sales presentations off of a laptop are 3 locked into an app on the iPad Management and legal can
boring and no matter how compelling your offering, a have 100% confidence that reps are staying on brand and
PowerPoint deck simply doesn't do it justice. You want to on message. No room for improvisation-and
go into meeting feeling confident and energetic. You have a miscommunication. What's more, changes can be made
great product/service. Give it the staging it deserves. centrally and pushed out to the entire sales force
Beautiful, interactive stories hold people's attention better instantaneously.
than static slide decks. Will you close more deals because
of it? The honest answer is "I don't know" but it's pretty clear Use an app to present, and then let the app be the
that the world is moving to iPad so jump on the train instead 4 "leave behind." Include in your follow up email a link to
of pretending that there is no train. download your company app. Use that as a communication
and sales channel to strengthen ties with to your customer.
2 Close deals on the spot. If you're in the type of business
where you can take orders and sign deals on-site, then the
iPad (with the right app) is uniquely capable of letting you
take orders and get a signature on the spot. Send it directly T
to your sales coordinator. Try doing that on a laptop. STORYDESK
jordan@storydesk.comPrep: Before You Meet
A little bit of preparation goes a long way. Here're
few obvious and not-so-obvious pointers.
1 Make sure your iPad is well charged. At least 50% going 4 Have your presentation open before you turn on your
into the meeting. You don't want the battery dying in the iPad. You don't want your client seeing the Angry Birds app
middle of your presentation. We recommend keeping a on your desktop. You want to lead the conversation directly
charger in your briefcase. into the sales materials.
2 Clean it. Keep a chamois in your iPad case to wipe off 5 Think through how you'... [download for more]
