The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio, conversion ratio, sales, unsubscribe ratio, etc. Email marketing success truly depends on your business objectives as well as overall customer engagement. Email programs that grow stale and stagnant are not going to entice and engage your most valuable assets - your email subscribers. Savvy email marketers are always pushing to evolve their campaigns and wisely incorporate the following seven proven email strategies. By doing so, they garner the strongest KPIs by capturing their subscribers' attention time and time again.
These seven strategies and tactics outlined below will assist you in maximizing your email marketing Return on Advertising Spend (ROAS):
W H I T E P A P E R
EMAIL MARKETING
7REFRESHESEMAIL MARKETING
7REFRESHESThe success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio, conversion ratio, sales, unsubscribe ratio, etc. Email marketing success truly depends on your business objectives as well as overall customer engagement. Email programs that grow stale and stagnant are not going to entice and engage your most valuable assets - your email subscribers. Savvy email marketers are always pushing to evolve their campaigns and wisely incorporate the following seven proven email strategies. By doing so, they garner the strongest KPIs by capturing their subscribers' attention time and time again.
These seven strategies and tactics outlined below will assist you in maximizing your email marketing Return on Advertising Spend (ROAS):
1. The Basics
2. List Growth
3. Design Impact
4. Relevancy
5. Interactive Elements
6. Analytics
7. Automation
1-888-BRONTO1 bronto.comAlt Tags
#1 The Basics Why do email marketers continue to neglect alt tags? Alt tags are truly one of the easiest email elements to leverage when Subject Lines optimizing templates, yet this brilliant element continues to Why is it that we may spend a week crafting content and be excluded from most marketers' html. An alt tag is the text creating a compelling design, but falter on the subject line? content that appears when a subscriber's email client doesn't The subject line is the first and possibly the only introduction render images. For those online retailers who create their to your campaign that your subscribers may ever see. Take html as image slices (and there are plenty of you out there), the time and effort to create a truly relevant, engaging subject be certain to include the alt tags. This simple email tool can line that entices subscribers to open. For instance, if you entice subscribers to open and click with a savvy text call to are going to promote a percentage discount or free shipping, action without a single image displayed. As more and more it's critical to communicate the offer to your subscribers email clients, or more importantly subscribers, trend towards immediately. It's surprising how many companies miss the turning off images, it's important to use alt tags in every email mark on clearly stating the offer within. For example, if you template. Take the time to create strong calls to action via alt want to promote $25 off a purchase of $100 or more, the tags. Instead of saying "picture of red shoes" for the alt tag subject line that is going to initiate the subscriber to open consider the offer that you are promoting and include it within is "$25 Off Your Next Purchase," not "Preview our the alt tag. For example, "25% off your next shoe purchase," Fall Inventory." will engage the recipient and urge them to download images to learn more about your promotional offer. Even if you have If you are in the B2B marketing world, it's equally as critical to a good balance of text to images, it's still worth the additional engage your subscribers by using a compelling subject line. effort to include alt tags in your email messages. Promoting new features, services or products may be very appealing to B2B subscribers who yearn to learn more about Pre-Header Textyour offering. For instance, if you are a linen company who Pre-header text can be an email marketer's best friend. works with hotels and have new offerings within your linen Think of this email element as pre-content that can tout lines, a persuasive subject line may be "Orders Available Now your promotional offers, new products, product features or for our New Linen Line" versus "Follow up Regarding New services. Most marketers use it today to offer a web version Linens." The previous subject line creates urgency as well as for those that may have rendering issues, and yet it's the most reinforces the new line. valuable real estate in your email message. So instead of using the standard "If you are having difficulty viewing this email, click here" leverage this prime real estate to promote a strong call to action linking directly to the highlighted offer:
. Save Now During our Preview Sale, 25% Off
. Version 17.1 Just Released, Quantities Limited, Order Now
A pre-header provides subscribers with immediat... [download for more]
