According to Net Applications, smartphones and tablets now generate 8.2 percent of US web traffic. That means it's essential to have an effective mobile website in order to stay competitive. 5 Keys to a Successful Mobile Site will show you how to create mobile web experiences that are branded, content-rich, and satisfying whether consumers access them at home, in the office, or on the go.
In this report, you'll find:
Insights on how to extend your brand image effectively across mobile devices
Tips for targeting multiple mobile platforms
Strategies for optimizing content publishing and performance
The mobile web is everywhere. Make sure your brand is there too.
Keys to a Successful
Mobile Site
5In this report you will learn how to create a mobile website that engages your audiences on smartphones and tablets. Information includes:1. Insights on how to extend your brand image effectively across mobile devices2. Tips for targeting multiple mobile platforms 3. Strategies for optimizing content publishing and performance
August 2011www.limelight.com
Are you ready for the mobile web?Smartphones and tablets now generate 8.2 percent of U.S. web traffic according to analytics firm NetApplications, and that means it's important to have an effective mobile website in order to stay competitive. While mobile apps can create a highly interactive online experience, they aren't a substitute for mobile web browsing. Apps still require an initial software download. The mobile web is everywhere. If you don't have a successful mobile website today, consider these five guidelines for your site mobilization strategy. These tips will not only help you streamline content publishing, they'll also help you create a more effective platform for engaging with target audiences. Your site should be both functional and compelling, no matter if consumers access it at home, in the office, or on the go.
1. Don't Sacrifice Your Brand on MobileConsumers build a connection to your company through your online presence, making it important to reinforce your brand image whether they access your site through a traditional desktop web browser or through the browsers on their mobile devices. Visual brand consistency is as important as consistency of copy and content. In addition, because consumers on the go often turn to mobile devices for instant gratification, it's critical that your mobile site provides visual cues that demonstrate quickly that visitors are in the right place. Give users a look that is familiar, and they'll feel more comfortable and confident about browsing further. The most efficient way to extend your brand image across multiple site domains is to work with flexible presentation templates. Templates allow you to maintain critical brand attributes while also customizing layouts depending on the device your site visitor is using. Using templates effectively gives your company a consistent look and feel on the mobile web, while also providing an easy way to adapt your site to different platforms. Key Takeaways:ˆ Reinforce your brand image at every point on the traditional and mobile web.ˆ Give users visual cues that help them know they're in the right place.ˆ Use flexible templates to achieve site consistency while still creating device-specific experiences.
2. Know Your Mobile PlatformsHow much you need to customize your site for different mobile platforms depends upon your audience and the purpose of your site. Keeping in mind that there are still differences in screen sizes and supported web browsers, it's a reasonably straightforward process to create versions of your site that will satisfy a significant majority of mobile visitors. In fact, a large percentage of companies choose to target only the Apple iOS and Android operating systems with customized delivery. This can be a reasonable strategy. After analyzing data on billions of mobile media requests over a period of four months at the beginning of 2011, Limelight Networks found that 65 percent of requests came from iOS devices, while 30 percent came from their Android counterparts. For companies with premium, paid-for content, or for companies who otherwise need content available and optimized at all times, the approach to site mobilization changes. You must either have dedicated resources available for addressing new devices and software platforms as they launch, or you must partner with a company that can provide that service. Be aware that specifications vary not only by device and operating system, but by everything from screen size and orientation to supported streaming media protocols.
5 Keys to a Successful Mobile Site Page 2www.limelight.com
Mobile Video Requests: 65% iOS, 30% Android, 5% Other. Limelight Networks 2011.
Key Takeaways:ˆ Reach most mobile users by formatting content for the Apple iOS and Android platforms.ˆ Recognize the need for significant dedicated resources to target a wider range of platforms. ˆ Consider partnering with a vendor who can keep up with evolving mobile platforms and requirements.
3. Take Advanta... [download for more]
