Creative teams are finding themselves understaffed and overwhelmed: too much work, too many deadlines, everything is a top priority, and not enough people to handle the workload. Many companies do not want to commit to hiring full-time staff at a time of uncertainty. One solution is source creative work by hiring on-demand talent online! Learn about the solutions that are best for you, and the ones to avoid.
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creative work onlineEveryone says that the job market is tight and no one is hiring. But While this process might have made sense in the days when most even with U.S. unemployment at 9.1%, the truth is that there is still business was done locally, and most companies hired only within plenty of work to be done, especially in the creative marketing ? eld their local geographic markets, today's online technologies and --but many companies don't want to commit to hiring full-time collaboration tools are making this traditional hiring process staff at a time of uncertainty. As a result, many creative teams are obsolete. Instead of ? nding themselves understaffed and overwhelmed: too much work, posting a job opening in too many deadlines, everything is a top priority, and not enough a newspaper or hiring a "Would you marry people to handle the workload. recruiter, today's creative someone based on a hiring managers can In the midst of ongoing economic uncertainty, many companies are often get better results one hour interview reluctant to staff up and staff down to go with the ebbs and ? ows of by broadcasting their client demand. Creative teams are understaffed, but still expected to in a singles bar?"available positions produce bigger and better results. How can your creative team ? nd Seth Godinthrough their personal exceptional people to deliver the exceptional results you need? One social networks using solution that is growing in popularity is to source creative work by resources like LinkedIn. hiring on-demand talent online. Companies are no longer limited by geography (or even by their There have always been freelancers and temporary contractors. But existing network of relationships) in deciding who to hire. Rather the difference today is that creative teams have the option to use than try to ? nd the best copywriter, graphic designer, web developer easy, ef? cient cloud-based tools to hire and manage exactly the right or marketing strategist based on their responses to arbitrary creative talent to meet their needs on a project-by-project basis. interview questions, today's companies can source creative work and hire the best creative talent online - by ? nding out how the people On-demand hiring online is becoming an attractive proposition actually do the work, and by seeing the real-life results. for creative teams, not only because of budgets, but because of a signi? cant talent shortage in the job market. In the marketing Some of the most innovative creative marketing teams are ? nding ? eld, according to a September 2011 survey by Bernhart Associates that it is more ef? cient to hire creative talent on a project basis, Executive Search, 61% of direct and digital marketers reported rather than commit to the overhead and ? xed expenses of hiring that they were having dif? culty ? nding the right people to ? ll their full-time employees. existing jobs, and 25% said that this dif? culty was due to a lack of 1quali? ed candidates . Instead of being limited by geography, today's companies can source creative work online by drawing upon a virtual, on-demand talent With so many people looking for jobs, why is it so hard for creative pool. This allows them to utilize new cloud-based technologies teams to get the help that they need? to ? nd and staff the top quality talent they need, on a project-by-project basis. This ? exibility allows companies to remain nimble and One answer is that there is too much "noise" in the job market. meet business demands and budgets. For companies that need to When every job opening receives hundreds of applications, top hire top-caliber talent to get breakthrough results, a growing trend is performers tend to get buried in a pile of resumes, and it becomes to use online talent communities that deliver "curated," vetted talent. more dif? cult to identify the top candidates and separate the There are now a variety of options to help source creative work from "wheat from the chaff." reliable, trustworthy, experienced creative professionals. As recruitment consultant Jayson Saba said in an interview with Instead of sorting through resumes or wasting time on interviews The Economist, "You'd think with 10% unemployment, jobs would that don't predict who will actually do the best work, companies can be ? lled more quickly, but the focus on sourcing the right people, 2 get creative work done quickly and eff... [download for more]
