As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.
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GET YOUR REVENUE OFF THE SHELVES IN 2012:Different times demand different strategies. As an online retailer, just as your products and latest promotions have a shelf-life, so do your marketing strategies. Approaching your 2012 marketing plan in the same fashion as 2011 and expecting different results could prove disappointing for you and your revenue stream. Implement these five game-changing strategies today to get your revenue off the shelves, experience a lift in incremental sales and generate topline revenue growth. You will not only cash in on increased customer engagement, but ultimately profitable customer evangelism.
Think of preference centers as a front gate to your customer Checkout lifecycle. Once you are able to unlock it, you then have access to its contents and the ability to use it for the advantage of with Customer you and your customers. Preference centers present you with an opportunity to learn more about your subscribers and Evangelism understand their likes, dislikes and what makes them tick. What better way to inspire loyalty than to hit your subscribers From awareness to checkout, moving your subscribers where it matters - their own wants and needs. successfully through the customer lifecycle and into customer evangelism requires engagement - from your clients and GlobalGolf.com does this seamlessly with their preference you. We have all accepted the fact that it is more expensive management web form. They even reward their subscribers to acquire new customers than it is to retain your existing for sharing their affinity to specific brands within key customers. However, what are you doing to make certain categories by automatically entering them to win two your subscribers are truly engaged so they keeping making Professional Golf Association (PGA) tour tickets upon purchases and refer others to do the same? submitting the form. The formula is simple. Empower your subscribers by giving them options and win them over by Encourage engagement through a two-pronged approach, following through.which stems from your field data. This approach to building a team of brand evangelists includes developing a preference center and implementing lifecycle triggers.
Get to know your subscribers with a Preference CenterForty-one percent of US Internet users threaten to stop buying from companies that send them irrelevant messages (CMO Council, 2010). Oftentimes, this level of irrelevancy negatively impacts revenue through high opt-out requests and lack of conversions. Highly targeted, relevant messages are your key to both higher response rates and longer lifecycles. Plus, untargeted email programs cost up to 3.6 times the cost of targeted programs (Relevancy Group "Realizing the Value of Email Marketing," 2010). Save yourself the added expense and any unnecessary headaches by taking the first step in achieving engagement through relevancy - build a preference center for your subscribers.
1-888-BRONTO1 bronto.comCapturing affinity information opens the door to limitless Sending relevant automated triggers throughout the customer opportunities to leverage dynamic content and robust lifecycle is a surefire method to stand out in the inbox and segmentation. This fact is especially important when open ultimately increase conversions. Embrace automated rates for segmented versus non-segmented campaigns are triggers to:20% higher on average for the first 30 days (MarketingSherpa "Email Marketing Benchmark Guide 2008," 2008). When Make a revenue-generating first impression with an deciding what information to capture, don't be afraid to automated welcome series. Welcome messages are start small. For instance, demographics, interests and what your first opportunity to create a positive impression of products and services your clients usually look for are all your brand, introduce your offerings and reinforce trust. great ways to begin slicing and dicing your subscribers into Automate a welcome series to create a unique brand profitable segments. experience with your subscribers. This experience can include a pre-set series of emails sent post-sign-up. Aubuchon Hardware at Hardwarestore.com accomplishes Consider including an exclusive offer to drive a first this with ease by leveraging multiple dynamic tags in their purchase, methods to order merchandise, social media promotional template to showcase each local store manager. outlets and infor... [download for more]
