It's clear that testing key elements of your website, targeting different content to different segments of traffic, is what every ecommerce marketer should be doing. Not so clear is what content you should be leveraging. This eBook provides 10 winning strategies for websites that want to increase conversion and revenue.
You'll Learn:
Key visitor segments you absolutely must start targeting today;
Easy ways to drive email signups on your website;
Simple tricks for ensuring "continuity" that help website visitors actually convert;
How "intelligent shipping" offers can provide all the revenue-enhancing benefits of free shipping, without any of the drawbacks to your bottom line; and
Six more must-implement ideas to dramatically improve your website's conversion rate and revenue.
THE TOP 10 TESTING, TARGETING AND
PERSONALIZATION BEST PRACTICES(WINNING STRATEGIES FOR WEBSITES THAT WANT TO INCREASE CONVERSION AND REVENUE ONLINE)THE TOP 10 TESTING, TARGETING AND
PERSONALIZATION BEST PRACTICES
1 International: Tell Them You're Happy To Serve Them 5
2 Email Echo: Be Consistent From Source To Site 6
3 Product Badging: Highlight Products With Overlaid Images 7
4 Tax Free: Call Out Additional Savings 8
5 New Versus Returning: Basic Segments, Big Implications 9
6 Email Acquisition: Build Your List And Value 10
7 Get Local: Move The Needle With Local Touches 11
8 Intelligent Shipping: Adjust Shipping Deals By Location 12
9 Landing Page Anchors: The Cure For Wandering Visitors 13
10 Shopping Cart Recovery: Revive The Purchase Process 14
10 Best Practices | Monetate 2INTRODUCTION
WANT BETTER RESULTS FROM YOUR WEBSITE?
Use targeted content to personalize the website experience.
Targeting different content to different segments of site traf?c is clearly a marketing best practice for every enterprise on the Internet today.
Not so clear is just what content you should be targeting. Figure this out and you can be con?dent that you are optimizing your website marketing while maximizing the return on your investment in the site.
At Monetate we're all about maximizing website ROI by helping our customers optimize their website marketing. That's why we created this list of the top 10 testing, targeting, and personalization best practices. These are the things we see working best, repeatedly producing the strongest lift, across a wide array of different websites.
Can your business bene?t from every one of these best practices? Possibly. Some of them will depend on what you're selling and where you're selling it. But all of them should spark ideas, bright ideas about how to add more customers, please more customers, retain more customers, and make your site the best it can be. After all, there's a reason they're called best practices.
10 Best Practices | Monetate 3ABOUT Monetate
Monetate is the leading independent provider of testing, targeting, and personalization for websites.
Major enterprise customers like QVC, PETCO, and Urban Out?tters use Monetate to make the most of their online marketing dollars and optimize their website investments. Monetate does this by helping marketers test and target product pitches and website features. Successful tests can be converted instantly into targeted and personalized messaging and promotional campaigns, anywhere on the website, with no additional coding. Monetate is quick and easy to install, using just a single JavaScript tag, installed only once, and requiring no internal IT resources.
Based in Philadelphia, Monetate serves a growing list of consumer websites and Internet Retailer Top 500 companies. Monetate is a Coremetrics Partner, an eTail Preferred Solution Provider, and a member of Shop.org.
THE ROAD TO SITE OPTIMIZATIONCREATE A ONE-TO-ONE USER EXPERIENCETestTEST. TARGET. PERSONALIZE.
10 Best Practices | Monetate 4INTERNATIONAL: TELL THEM YOU'RE HAPPY TO SERVE THEM
1
LET THEM KNOW YOU KNOW THEIR NEEDS.
Many targeting and personalization best practices are based on three simple truths:
. Different visitors respond to your website in different ways.
. Visitors with shared characteristics constitute segments.
. Matching content and features to segments pays dividends.
International traf?c is a great example of this; appropriate targeting of this segment can pay dividends in conversion rate lift, higher average order value, and customer loyalty.
To understand how this works consider what happens when you open an online store on the World Wide Web. Even if your marketing focus is domestic, customers in your own state or country, people from around the world will eventually visit your site and, depending upon what your site is selling, they may want to buy from you. We call this traf?c segment international and it may be more lucrative than you think.
To ?nd out how lucrative, ?rst che... [download for more]
