Official Guide to Business Success on Facebook

Guide to
Business Success
on FacebookGuide to Business Success on Facebook
Practical tips on how to get started and
drive value using Facebook
…… Start by considering who are the essential connections
WEEK 1: for your business. Who are your advocates? Set goals for who you would like to connect to your business. Connect People
to Your Page …… If you have a physical location, claim your Facebook Place by searching for it on Facebook. You may have fans already waiting. This is now your Facebook Page.
…… If you don't have a Page already, create your Page at facebook.com/page, fill out as much information as possible and add photos.
…… Make your first post. Create a schedule to track what and when you will post. Post at least twice per week.
…… Invite your employees, friends, and customers to like your Page.
…… Get a personalized link for your Page by visiting facebook.com/username. (You'll need at least 25 fans).
…… Put your Facebook Page's personalized link in all of your marketing materials (business cards, receipts, e-mails, chalk boards, signs) and promote it to customers who come to your store/website.…… Keep engaging your fans once or twice per week.
WEEK 2: Post pictures and videos. Ask questions. Respond to customer questions and feedback.Reach People
and Their Friends …… Experiment with offering promotions or discounts available only to your fans. Visit facebook.com/sprinkles for an example.
…… Create a Page Post Ad targeting your current fans so you can increase your reach with your existing fans by 3-5 times. Choose the most recent post or a specific post that you want to highlight.
…… Create a Facebook Ad for your Page. Experiment with different targeting options including location, interests, broad categories and demographics.
…… Experiment with different images and ad copy with your Facebook Ads. We recommend testing 5 to 10 different combinations and seeing which one performs best.
…… Create your first Sponsored Story. Start with the Page Like Story, so friends of fans might Like your Page when they see their friend does.
…… If people regularly check-in to your business on Facebook, create a Check-in Sponsored Story.
…… Consider creating a welcome tab for your Facebook Page to maximize Likes from your Ads. Our preferred developers can help you do this. Visit developers.facebook.com/preferreddevelopers.…… Review Page Insight data by clicking "Insights" on the
WEEK 3: left hand column of your Page. See how many people are talking about your business on Facebook, what type Insights and of content is most engaging, and the demographics and Optimization location of your fans.
…… Review Ads Manager regularly at facebook.com/ads/manage. Run advertising reports to determine which Ads are working in terms of type, creative, copy, and targeting. Using the Responder Demographics report, identify which demographic profiles are responding best to your Ads.
…… Make sure you have different campaigns for different regions and products.
…… Refresh the images for Ads that are working well to help maintain their performance. Shift budget to Ads and campaigns that are performing well. Launch new tests.
…… Put a Facebook Like button on your website to connect with more fans for your Page. Find out more about these light Facebook integrations at facebook.com/plugins.
…… Turn the fans of your Page into sales leads by posting an incentive and directing them to your existing lead generation forms or promotions.... [download for more]