This document discusses the search engine optimization industry with regard to key fundamentals, compares the major competing search engines, and explains the search algorithm and its role in the placement of search results. This document provides six important components that the best SEO Company should contain. The secondary goal of this document is to provide an expert source for all things related to SEO.
Six Things You Must Know about Choosing the Best SEO Firm
Executive Summary There is an abundance of search engine optimization (SEO) companies competing in a dynamic and constantly changing industry. As there is a great amount of competing firms, there are specific characteristics that differentiate the average SEO Company from the "best." This document was written to help C-level Executives, Entrepreneurs, Marketers, and Small Business Owners navigate the mass of SEO Companies to ensure they select the best one that will generate maximum return on investment (ROI). This document discusses the search engine optimization industry with regard to key fundamentals, compares the major competing search engines, and explains the search algorithm and its role in the placement of search results. This document provides six important components that the best SEO Company should contain. The secondary goal of this document is to provide an expert source for all things related to SEO. All of the identified tips discussed in this document can be used to help decision makers choose which firm to contract with, help those currently under contract evaluate the efficiency and note specific questions to investigate their firm, and provide a basis of assessment for those conducting their own SEO initiatives.
http://www.webimax.com/ 1 Six Things You Must Know about Choosing the Best SEO Firm
Acknowledgements We would like to thank the following individuals from WebiMax for their participation and contribution to the development of this document: Kenneth Wisnefski Todd Bailey John Borkowski Michael McDonald Ryan Buddenhagen Christopher Countey
http://www.webimax.com/ 2 Six Things You Must Know about Choosing the Best SEO Firm
Table of Contents Executive Summary 1 Acknowledgements 2 Table of Contents 3 Problem Statement 4 What is Search Engine Optimization? 5 Introduction 5 1. Search Engine Optimization Fundamentals 6 a. Code 6 i. Page Speed 6 ii. Architecture 7 iii. Link-flows 7 b. Content 8 i. Where do we place content? 8 ii. Keyword Considerations 9 c . Authority 9 i. Social Media 9 ii. Press Releases and Media Relations 10 iii. Blogs 11 2. The "Big 3" Search Engines 11 a. Google 13 b. Yahoo! 14 c. Bing 14 d. Major Differences 14 Six Things to Know in Choosing the Best SEO firm 17 Introduction 17 1. Communication and Transparency 17 2. Ethics: White-Hat versus Black-Hat 18 a. Buying Links 18 b. Cloaking 19 c. Link Farms 19 d. Click Farms 19 e. Sniping Content 20 3. Link-Building Strategies 21 a. Real-time Linking 21 b. Social Bookmarking 22 c. Press Releases 23 d. Articles 23 e. Directories 25 4. In-house versus Outsourcing 25 5. Added Value 26 6. Staying "Up to Date" 27 Conclusion 29 Figures Reference 30
http://www.webimax.com/ 3 Six Things You Must Know about Choosing the Best SEO Firm
Problem Statement The Search Engine Optimization (SEO) industry is saturated with companies around the world that have very different business models. For example, some companies outsource, while others do not. Some SEO companies utilize human intellect to build aggressive link-building campaigns, while some resort to software-based initiatives. There are also SEO companies that guarantee rankings and claim to know the search algorithm, while others utilize their years of experience in the industry and conduct best practices. With the abundance of SEO companies claiming to deliver the best results, how can we navigate the mass to choose the best SEO Company? That is the underlying question that drives this document. To address this question, ... [download for more]
