Savvy CMOs know that a consistent and concise product story is critical to maintaining a product's position in the market. As such, they're turning to 3D product models and experiential storytelling to ensure a consistent and convincing sales and marketing experience is created across every sales, marketing and customer touch-point. Download this white paper to learn how to tell your product story with ONE VOICE.
Interactive marketing tools enable...
Personalized demonstrations tailored for each customer
Consistent messaging across all customer touch-points
Reusable and customizable marketing content available for all sales encounters
Make everyone a well-informed product expert, telling the same story
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Sales vs. Marketing? will allow them to collaborate while focusing "56% of on their individual targets and objectives.No One Wins Marketers are fed up with being part of the organizations Sales and Marketing have long held varying views regarding the promotion of products 43.6% that the CMO Council reports are dissatis- do not have a and services. In this very difficult economy, a fied with the way their company generates new
company whose sales and marketing teams business opportunities. They are now taking formal process to are at odds with each other is at a serious innovative steps to give their team one voice, using interactive sales and marketing tools for unify sales and disadvantage. Budgets are tight and B2B sales cycles are lengthening, so closing business face-to-face and online customer engagements. marketing efforts."is more challenging than ever. A majority of Interactive technologies make an enormous companies waste money, time and resources impact in forging strong partnerships between when they tolerate a disconnect between sales and marketing professionals. Sales and Sales and Marketing, even though nearly all marketing specialists can now collaborate on recognize the need for these departments to content and messaging that promotes their work together to achieve corporate goals. company's brand and values, incorporating crucial information that is required for improv-A marketing study done by the CMO Council showed that 56% of organizations do not have a ing sales effectiveness. Sales and marketing
formal process to unify sales and marketing ef- teams can reuse and re-purpose interactive
forts. According to the "Closing the Gap" report, content and applications at trade shows, sales 111"[.] just 16% describe their sales and market- meetings, briefing centers and other venues. 0 .3ing functions as being extremely collaborative. Both teams share the tangible and intangible 28 .Instead, most view these key relationships as benefits of articulate differentiation, consistent 879 being either 'relatively good' (40%) or consisting positioning and messaging, and 24/7 availability . of 'intermittent' relations and interactions (35%)." of the full portfolio of products and collateral. moc.Why is it that so many companies drop the ball As the result of these joint efforts by the sales noawhen it comes to creating a unified sales and and marketing teams, customers have an easier k.wmarketing message? These organizations most time understanding product and service offer- ww likely have yet to adopt tools and systems that ings, so decision-making is simplified for them.3
Why Interactive? expedite a very consultative sales cycle. Giving them access to every product, backed by accu-Disconnected sales and marketing teams are rate information, empowers them to win deals."not only less effective, but the disconnect can waste one of the most precious com-modities an organization has: TIME. Differentiating with
Marketing teams often generate generic con- Interactive 3Dtent that can be reused across multiple audi- Despite their differences, Sales and Marketing ences. They cannot be faulted for this, as they share the goal of differentiating their products are trying to maximize their marketing budget. and services for prospective clients. Prioritizing Individually tailoring marketing collateral for sales and marketing requirements may pres-every prospect is prohibitively expensive and ent a near-impossible challenge, but one time consuming, and highly unrealistic. thing is clear: developing, communicating Sales professionals are at present leveraging and supporting a consistent market per-less than 50% of the materials created by ception of product/solution differentia-marketing, according to the CMO "Closing tion is essential to the success of both.the Gap" report. "Salespeople are spending For companies with physical products, interac- "Our sales team approximately 40% of their time preparing tive 3D product models have revolutionized customer-facing deliverables [.] but only 10- the process of creating a clear and unequivocal doesn't thank me 20% of salespeople are creating deliverables differentiation that sets them apart from their 11that are both compelling to their customers for brochures. They 1competitors, allowing sales teams to showc... [download for more]
