CMOs are expanding opportunities while shrinking their budgets. Therefore, marketers are looking for multichannel/multi-platform tools that once created can be used on a variety of platforms without having to be re-programmed, re-formatted, re-developed, or re-created for different types of hardware. Learn how interactive products can be utilized across all channels, while saving money.
This white paper will discuss how virtual tools will help you meet your marketing challenges head on...
Provide organizations with more engaging, persuasive product demonstrations
Create interactive experiences across all customer touch points
Repurpose virtual content on a variety of hardware platforms, including iPads, Smartphones, websites, laptops and touch-screen appliances
Convey core differentiation and benefits messaging, in the absence of physical products
Increase sales opportunities by getting products in front of more prospects
Produced by
How to Meet Your
Marketing Challenges
Head On.
Sponsored byProduced by Sponsored by
Imagine if you could attribute millions in new sales to
the addition of a single virtual product model on your website,
or reduce sales demonstration costs by almost 90%."
"er touch-points. Kaon offers a range of interactive applications that allow Meet Your Marketing customers to experience a company's products and solutions through virtual, interactive demonstrations across mul-tiple platforms, including websites, lap-Challenges Head On. tops, mobile devices and their award-®winning Kaon v-OSK touch-screen Your marketing and sales efforts are battling for supremacy appliance. The technology not only engages customers, it communicates in the midst of thousands of other marketing messages. At features and benefits more effectively, helping you to accelerate the sales the same time, your customers are more demanding than cycle and close more business in a shorter amount of time. ever before, forcing you to fight for industry recognition and For example, the Kaon v-OSK can be ®product superiority among thousands of other gladiators. used for both trade shows and one-on- the experience deeper than a typi- The Kaon v-OSK touch-screen one customer demonstrations. Featuring cal trade show experience, shares Bill appliance can be used for both a true HD (high definition) touch-screen Casey, vice president of marketing for trade shows and one-on-one You love them, but your customers are ers and communicate your message in a appliance, the Kaon v-OSK captures CommScope. customer demonstrations. With a true HD touch-screen, the impatient and starved for time. truly memorable way. customer attention with personalized, "At first glance, the physical products appliance captures customer Not only do your customers want more Imagine if you could attribute millions interactive experiences. that we're selling aren't exactly thrilling," attention with personalized, information about your products, but they in new sales to the addition of a single Just ask telecommunications giant Casey says. "The excitement comes in interactive experiences.need it faster and it has to be easy to un- virtual product model on your website, CommScope, which uses 70 award- communicating how they work togeth-derstand and access. Figuring out the or reduce sales demonstration costs by winning Kaon v-OSK appliances at er, and how they solve problems for our best ways to communicate with your cus- almost 90%. Would you become a super- trade shows around the world and customers. By using a tool that is en-tomers, how to engage them and how to hero to your company? Revered by all and makes its Kaon solutions available to gaging, it makes the experience more keep them interested in your offerings can showered with gifts of gold and silver.or its distribution channel as well. The interesting, and people spend more be overwhelming. maybe you'd receive a nice bonus.or sim- $3 billion company, which serves the time with us.""It has become increasingly difficult to ply the gratitude of your company. In any wireless, enterprise and broadband Casey says the impact of Kaon's communicate a clearly articulated value case, you're happy, your company's happy telecommunications markets, selected technology has been significant. "We proposition that everyone understands and, wonder of all wonders, your custom- Kaon to help it achieve its marketing know we are getting more orders, and and that is consistent throughout all sales ers are happy too. and sales goals because the Hickory, our relationships with customers are and marketing channels," says Gavin Finn, With the introduction of innovative N.C.-based company had grown tired stronger," he contends. president and CEO of Kaon Interactive. interactive sales and marketing technol- of doing the trade show shuffle-the When it comes right down to it, your ogy, this is no longer just the stuff of fairy back and forth dance that sales peo- Taking Advantage of Technology marketplace is crowded. It's not enough tales. It's reality-virtual reality, that is. ple do with booth visitors whose eyes Innovative companies have embraced to have the be... [download for more]
