A collection of case studies featuring the world's leading brands. Learn how American Greetings achieved fast ROI with landing page testing. Find out how Citrix was able to allocate media spend based on landing page behaviorial analysis. Read about how DHL manages thousands of landing pages in over 200 countries. Over a dozen real-world examples of how major brands are using landing pages to meet and exeed their marketing goals.
Case Study
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13 Landing Page Case Studies1 How the world's leading brands use LiveBall...
American Greetings achieved fast ROI with landing page testing.
Anvil Media makes mobile landing pages that convert.
Bronto increased conversions and reduced paid search spend.
Centre for the Arts & Technology creates visually compelling lead generation microsites.
Citrix was able to allocate media spend based on landing page behavioral analysis.
Closed Loop Marketing doubled conversion rates with strategic multivariate and A/B testing.
DHL manages thousands of landing pages over 200 countries.
A small team at Infogroup scales their landing pages to get more done.
Landing pages super-charged email marketing results for Maggiano's agency, Reap Marketing.
MarketingProfs increased leads with customized, advanced landing pages.
Paychex optimizes phone and form leads with integrated call tracking.
Fast-paced, no-code testing for the SurePayroll marketing team.
University of St. Thomas builds targeted, integrated microsites without code.2
IntroductionThere is a platform that makes it possible for you, the marketing department, to create and test hundreds of landing pages without using web development resources. It's LiveBall. The LiveBall story is the story of our customers. It's a story that ends with increased conversions, better lead generation, increased speed-to-market and better ROI. Take a look at how LiveBall has helped several of these leading brands. It's a success story that we hope you become part of too.
American Greetings achieved fast ROI
with landing page testing
"On Mother's Day alone, the real-time change in traf?c splits resulted in over $45,000 in incremental revenue. That's revenue that would have been lost without LiveBall's actionable, real-time approach."
American Greetings has the largest collection of electronic greetings on the web, including cards available at AmericanGreetings.com through AG Interactive, Inc., the company's online division. AG Interactive drives millions of unique visitors from paid search and other online media sources. Their goal is to convert this traf?c using online registration for a free trial subscription (which later converts to a paid subscription to AmericanGreetings.com). In the past, this online traf?c funneled into the www.AmericanGreetings.com home page, or to a single, MVT-optimized landing page. The marketing team knew they needed to launch aggressive landing page testing in order to lift conversion rates, but faced some executional roadblocks. Implementing testing though IT on the one landing page was slow and arduous, with a multi-month feedback loop to the marketing team. Experimentation with alternative design and content was slower still. When test results were extracted from this process it was months behind and often gave little reliable cause and effect determination.In order to lift online conversions and reduce cost-per-acquisition, American Greetings needed to develop context-speci?c landing pages, experiment more broadly with content & layout and view test results & analyses in real-time. They turned to LiveBall, ion's enterprise landing page platform.3
Increased testing agility and speed
American Greetings adopted LiveBall in order to increase agility, speed-to-market, speci?city and to ultimately improve conversion performance to lower cost-per-customer-acquisition. With LiveBall, AG Interactive's marketing team can easily create, test and optimize landing pages without IT resources. ion's team worked closely with AG Interactive marketing manager Tessa Fraser to launch and test alternative landing experiences that "LiveBall gives us all were speci?c to market segments and traf?c sources.the data we need to Within the ?rst 3 months of testing with LiveBall American Greetings moved from a single, optimize our optimized landing page to over 40 unique landing pages, each context-speci?c to its source marketing spend of traf?c. Three entirely different design formats were tested with 12 different price points from end to end. across over 200 different audience segments. By speaking to each segment much more There's full speci?cally, American Greetings was able to increase conversions despite economic fallout tra... [download for more]
