This eBook will explore three major pieces of scientific research that can help you better understand how the way product choices are presented and impact people's brains and behavior.
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Chinese Search Engine Engagement
Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings? |
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| Published: |
Jan 14, 2008 |
| Length: |
45 |
| Type: |
whitepaper |
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Do Chinese users search the Internet differently than North American users? In April of 2007, Enquiro designed and conducted an eye tracking study using Chinese students. Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro sought to answer the following questions:Is search interaction unique to different cultures, languages, alphabets and reading patterns?Which search engine do Chinese searchers prefer?Do Chinese searchers view organic and sponsored listings in the same way that North American searchers do?Do free MP3 downloads, affinity to a Chinese search engine and the 2002 hijacking and redirection, by the Chinese government, of the Google.cn domain, secure Baidu’s place as the most effective search engine in China?
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