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Overview: Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
Published: Jun 08, 2007
Length: 4
Type: White Paper
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Perhaps the primary strategy in PPC campaign management is ensuring your keyword list is both comprehensive and restrictive. Comprehensive in the sense that we want to try to bid exact match on every possible keyword phrase a potential customer may use in looking for our product or service.At the same time, we need to restrict our list of phrases to exclude words that could "tag along" on any broad match keyword phrases that do not relate to our products or services. This white paper shows you how your analytics give you all the information you need to fine tune your keyword list for optimal returns.
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