Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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iProspect Blended Search Results Study
Learn how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN. |
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| Published: |
May 20, 2008 |
| Length: |
22 |
| Type: |
whitepaper |
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In December 2007 and January 2008, iProspect partnered with JupiterResearch to develop and field a survey containing questions about the behavior of search engine users. The objective of the survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.Download this report to read the findings.
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