This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
A White Paper by Robert Tas Founder, President, and CEO: SPORTGENIC INC.
Copyright 2008 Sportgenic. Inc. Sportgenic and the Sportgenic logo are registered trademarks of Sportgenic, Inc. All other brand names and trademarks used inthis document are trademarks of their respective companies. AD NETWORKS AND HOW TO CHOOSE THEM 2
Table of Contents
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INUTMRMOADRUYC .T...
WHAT ARE AI.O....N.......................................................................................................................................................................... 3
... 3
From CheapD ...........
TNoEnTnWagO...R...K...S...?.. ..........................................................................................................................................................................
e and Bad Reputations t.o... .H...i..g..h... .Q...u...a..l.i..t.y... .I.n...v..e...n..t..o...r..y.. .a...n..d... .I..n..d...u...s..t.r..y... .L..e...a..d...e..r..s..h................. 33 ................................................................................................................... 4
Different Kinds of Networks ip
.......................................................................................................................... 5 THBEe VneAfLitUsE fo OrF A VdEveRrTtiIsCeArLsS ................................................................................................................................................. 5
Ad Network Checklist - The Long Form .................................................................................................... 6 WHAT TO LOOK FOR IN AN AD NETWORK ................................................................................................................. 6
FAIBNOAULT T RHOOBUEGRHTT TSA ...S.. ............................................................................................................................................................................................................................................................................................................................ 77
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TADBO NUETT SWPOORRKT GSEELNEICC T...I..O...N... .C...H...E...C...K...L..I..S..T... ........................
EN TERMS TO KNOW ...........................................................
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Sportgenic, Inc. | July 2008 AD NETWORKS AND HOW TO CHOOSE THEM 3
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