Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
Getting Ahead with Interactive Promotional Contests Strategic Insights Vol.1 September 2008
Breakout Solutions 401 E. Las Olas Boulevard Fort Lauderdale, Florida 33301 1.866.996.4440 www.BreakoutSolutions.com Integrating Social Media Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services. Our proprietary video contest platform is helping organizations transform traditional advertising efforts into highly interactive and engaging promotions that drive brand interaction and allow customers to actively participate in their advertising campaign. A direct response promotion is important in today's online environment because information about your brand is now shared virally and quickly through the use of social media. Web users are interacting with one another, collaborating, networking, sharing ideas, concerns, comments, and experiences. More importantly, your customers are creating social communities to discuss their thoughts and ideas about your brand, your products, and are making recommendations to their friends, family, and peers about how they perceive your brand. Groundswelling represents a new trend in which consumers utilize social media technologies to get the information about brands from each other, rather than directly from organizations. Because the Internet has become more social, consumers are beginning to value interactive relationships and conversations about your brand more than the passive consumption of text and banner ads where dialogue is non existent. As these dynamics continue to evolve, it's important that organizations have the ability to realign their promotional strategies to reflect current trends so they can effectively deliver their marketing message to their customers. Breakout Solutions understands how important it is for organizations to continuously strengthen and refine their online marketing strategies. We have the experience and expertise at building interactive promotional contests that allow organizations to directly interact with their market and become apart of the conversation about their brand. A natural and valid concern for organizations is how to effectively deal with the uncontrolled nature of user generated content. To address this concern Breakout Solutions has integrated quality control mechanisms into its video contest platform so that you can safely participate in social media without taking huge risks. As the popularity of social networks and online video continue to increase, it's imperative for organizations to effectively to Breakout Solutions | 401 E. Las Olas Boulevard | Suite 130 - 145 | Fort Lauderdale, FL 33301 866.996.4440 find ways to reach their audience, share in their interests, and create an open dialogue with them. Consumers want to conversate and share what they like and dislike about brands. They want to give the brands they support fresh ideas for new products and give organizations opportunity to talk about how their brand creates value for them. Breakout Solutions can help you accomplish this by deploying an interactive promotional contest that will enable your customers to actively get involved in your advertising campaign. After all, this what your customers are asking for. What is an Interactive Promotional Contest? An interactive promotional contest is a branded promotion by which the online audience will submit user generated content in the form of videos, photos, audio, or a combination in exchange for the opportunity to win a prize. The prize should be identified and perceived as valuable to your audience. The prize could have a connection with the actual promotion, such as a new SLR camera for the winner of a cutest baby photo contest or it can be something that most all would want such as cash or a vacation. Simply providing advertising material such as music, p... [download for more]
