The Social Media Revolution, What's Your Strategy?

The Social Media Revolution, What's Your Strategy? Strategic Insights Vol. 2 September 2008





Breakout Solutions 401 E. Las Olas Boulevard Suite 130-145 Fort Lauderdale, Florida 33301 1.866.996.4440 www.BreakoutSolutions.com


The Lay of the Land Your customers are spending more time online with their peers watching videos in social networks, posting comments in blogs, sharing information with each other in forums, and using other forms of engaging social media to occupy their time in the digital domain. It is because of this social media transformation that organizations are struggling to effectively deliver their marketing message to their target audience. Current trends are telling organizations exactly where their customers are congregating online but there seems to be a disconnect between users spending more time online in social networks and organizations spending more dollars and resources to reach them. Social media is changing the fabric of how organizations deliver their marketing message. Breakout Solutions clearly understands this paradigm shift and has built a proprietary video contest platform that serves as a promotional magnet that continuously pulls your customers back into your marketing funnel by utilizing the latest social media technology and tools. We are experts at building interactive promotional contests that afford organizations the opportunity to directly interact with their market and become apart of the conversation about their brand. In exchange for a valuable prize, contestants will upload videos, images, and add comments that allow brands to directly interact with them through social media. Whenever a new discipline is introduced that changes the entire dynamics of what influences consumer buying decisions and how you deliver your marketing message, you simply cannot afford to remain unresponsive and stagnant in formulating new strategies to meet business objectives. The fact is consumers are using social media and other technologies to get information from each other instead of from organizations. This trend is known as groundswell. Think about that for a second. How can you effectively deliver your marketing message when your target audience prefers to get their information from a friend or peer? Instead of focusing on the influence and control of messages and perception, organizations should concentrate on interacting and engaging these influential groups in order to earn their trust and build value for their brand. Breakout Solutions can help you deliver your marketing message by deploying an interactive promotional contest that will enable your customers to actively get involved with your advertising campaign. You will have the opportunity to directly interact with your target audience and allow them to participate in your advertising campaign. Breakout Solutions | 401 E. Las Olas Boulevard | Suite 130 - 145 | Fort Lauderdale, FL 33301 866.996.4440 A New Generation Those that were born between 1990-2001 are commonly referred to as generation z, but we call this group generation "c". This group of creative digital natives is involved in connecting, communicating, co-creating, collaborating, and controlling content which is mostly accomplished within social communities. Generation "c" represents a new breed of tech savvy consumers that live in a world of information overload and are bombarded day and night with it. Over the past few years web users have developed filters for all of the annoying pop-up's and obtrusive banner advertisements that only allow for the most targeted messages to pass through. Organizations have been forced to follow the masses into social networks, blogging communities, forums, user groups, and video sharing portals to reach their customers. These initiatives can be challenging, time consuming, costly, and could potentially tarnish your brand image if you do not have a solid strategy in place to effectively carry out the mission. Breakout Solutions understands the needs of your customers and has deployed large scale video contests that have provided our clients with the interaction and engaging user generated content that is of value to them. Based on your target market's demographics, we can create a promotional campaign through our branded video platform that will enable you to reach out to your customers and star... [download for more]