Competing on Customer Intelligence: Building Competitive Advantage Based on the 3 I's of Marketing

Overview: This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.

Related Categories: Branding , Competitive Analysis , Loyalty And Retention

Published: Sep 25, 2008

Length: 34

Type: White Paper

This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by:- Building a more competitive business model.- Enabling customer-centric business strategies in a product-centric organization.- Turning expanding volumes of customer data into actionable insight for smarter decision making.- Providing a roadmap for integrating technology to achieve competitive advantage.