Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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Making Lead Scoring & Nurturing Work: On Demand Webcast from LeadLife
Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks. |
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| Published: |
Oct 20, 2008 |
| Length: |
29 |
| Type: |
whitepaper |
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Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks. By viewing this online presentation, you will also see how BearingPoint:•Improved their overall conversation rates by 1.5-3x •Increased the quality of leads going to Sales •Expanded their transaction size and increased marketing ROI If you would like to automate lead scoring and nurturing, improve quality of leads passed to Sales, or gain visibility into your leads, this presentation is for you!Speakers:Introduction: Andrew Gaffney, Editor, DemandGen ReportPresenter: Paul Dunay, Director of Interactive Marketing, BearingPoint
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