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Overview: Email marketing is the most popular and one of the most effective forms of marketing used today. It is quick to deploy, offers immediate and highly measurable results, enables advanced customer segmentation and personalization and delivers a high return on investment.
Published: Oct 21, 2008
Length: 39
Type: White Paper
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Achieving optimal results from your email marketing programs requires experience, planning and advanced technology. Planning and execution of successful email marketing programs can become quite complex at times, leaving you feeling like enlisting help from an expert on the subject. That’s why we created this Guru’s Guide to Email Marketing Success as your handy, personal reference for advice on all things email. This Guru’s Guide to Email Marketing Success includes tips for:• Reviewing past programs• Planning• Re-engaging customers• Building your list• Increasing deliverability• Analyzing metrics
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