Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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10 Tips for Webinar Invitations
Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity. |
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| Published: |
Nov 12, 2008 |
| Length: |
8 |
| Type: |
whitepaper |
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This report is based on substantial work developing successful Webinar invitations and other campaigns for leading high-tech and other B2B clients. Inside, you'll learn:• the 3 key copy elements to include in your e-mail headline and sub-head• the common copywriting mistake that turns off readers instantly• why expensive keynote speakers may not make a difference• when to use graphics in your e-mail and the secret to making sure readers see your key messages even if they have images turned off• what kind of "free gifts" work best, and which ones to avoid• how to write an effective subject line
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