Industrial Marketing Decision Maker Kit

I N D U S T R I A L M A R K E T I N G
D E C I S I O N M A K E R K I T
Proven strategies, tactics and resources that
industrial marketers can use to build brands
and drive more sales.I N D U S T R I A L M A R K E T I N GD E C I S I O N M A K E R K I T
Let Us Tell You About This Kit
If you're looking to get the best results from your marketing aimed at engineering,technical, industrial and manufacturing professionals, this Industrial MarketingDecision Maker Kit was created specifically for you!
Within this kit, you will learn:
. How to most effectively reach your audience via the Internet. Best practices of marketing during challenging economic times . The top industrial marketing trends of 2008
We hope you will consider GlobalSpec as a marketing partner who can help you get better results from your marketing to engineering, technical, industrial and manufacturing professionals.
T A B L E O F C O N T E N T S
5 Industrial Marketing Trends to Watch in 2008. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Connecting You With Buyers Looking for Your Products & Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Here's How GlobalSpec Can Help You Find Customers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Our Customers, Your Target Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Reach the Largest Community of Industrial Buyers on the Internet. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Ways to Make Your Marketing Work in Challenging Times . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Top 10 Industrial Marketing Mistakes & How to Avoid Them . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Online Marketing That Delivers Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Online Searchable Catalog Program . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Attract Buyers With e-Newsletter Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Banner Advertising Puts You in Front of Your Customers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13GlobalSpec is Where Your Customers Find Products & Services Like Yours . . . . . . . . . . . . . . . . . . . . . . 14
I N D U S T R I A L M A R K E T I N G D E C I S I O N M A K E R K I T W W W . G L O B A L S P E C . C O M / A D V E R T I S I N G 2I N D U S T R I A L M A R K E T I N GD E C I S I O N M A K E R K I T
5 Industrial Marketing Trends to Watch in 2008
As an industrial supplier, manufacturer or service provider, you want to use the best possiblemarketing avenues that will reach your target audience most effectively and efficiently.
Keeping on top of the latest industrial marketing trends helps you to take advantage of what is working best in 2008.
1. Marketing budgets are increasing, 3. Marketers will focus on quality, not quantity.particularly online. Marketing tactics that drive volumes of traffic to a Web site According to BtoB Magazine's "2008 Marketing Priorities or focus on the number of clicks will give way to programsand Plans" survey, 60.1% of business-to-business that deliver high-quality, contactable leads. A "customers vs.marketers plan to increase their marketing budgets in 2008. clicks" mentality will drive marketing decisions.The biggest budget increases will be in online marketing,with 79.1% of marketers planning to grow their online 4. A strong online presence will encourage your marketing budgets (www.btobonline.com). audience to take action. The top areas for increased spending online include In a recent GlobalSpec Engineering Trends Survey, 85% of Web site development, e-mail, search engine survey respondents stated they have contacted a suppliermarketing, banners and e-newsletter sponsorships. after visiting their Web site, and 49% ordered samples. This trend indicates that B2B marketers know that their This audience also takes action as the result of seeing ancustomers and prospects are online seeking access to online advertisem... [download for more]