Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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B2B Marketing with Video: Driving ROI from Awareness to Advocacy
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today . |
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| Published: |
Nov 26, 2008 |
| Length: |
11 |
| Type: |
whitepaper |
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Online video is transforming the communications landscape for business marketers. In turn, more and more B2B marketers are leveraging video across the customer lifecycle, from awareness to advocacy. This whitepaper provides a comprehensive framework with real-world examples for how you can quickly, effectively incorporate video into your online marketing mix to help acquire, engage with and convert customers. What You’ll Learn: -The core drivers behind the growing use of online video in B2B - Strategic applications of online video throughout the customer lifecycle - How some marketers are currently using online video - Key considerations for producing and publishing content - Five steps you can take to start leveraging online video now
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| | | | | Instant Messaging Marketing, Viral Marketing, Blog Marketing... more, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention, Online Video Marketing, Monitoring and Measurement less | | | | Vertical Search, Local Search, Internal Search, Mobile Search... more, RSS And Feed Directories, Google, Yahoo, MSN / Live Search, Directories, Classified Advertising, Paid Inclusion less | | | | | Usability, Website Navigation, Landing Pages, Google Adsense... more, Banner Design, User-Centered Design, Persuasive Architecture, Webforms, CRM And Sales Tools, Content Personalization, E-Commerce Software, Conversion Testing, Domain Names, Website Hosting less |
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