Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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Cooperative Marketing Best Practices
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts. |
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| Published: |
Dec 11, 2008 |
| Length: |
6 |
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whitepaper |
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This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts. Best Practices can empower agents, brokers, dealers and other distribution partners to leverage marketing dollars in local campaigns that bolster nationwide corporate initiatives while enhancing program controls, turnaround time, efficiencies and effectiveness.
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