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White Paper
The Seven Deadly Sins of
Content ManagementWhite Paper
The Seven Deadly Sins of Content Management
Table of Contents
Page 1 Introduction
Page 1 Cardinal Sins of Content Management
Page 1 A Virtuous Beginning
Page 1 LUST
Page 2 GLUTTONY
Page 2 GREED
Page 2 SLOTH
Page 3 WRATH
Page 4 ENVY
Page 4 PRIDE
Page 5 The Path to Virtuousness
Page 6 About AlterianWhite Paper
The Seven Deadly Sins of Content Management
Introduction A Virtuous BeginningGetting the right content management solution to fit your needs As with all journeys, how you prepare influences where you willis essential to the successful delivery of online communications end up. Taking the time to really assess where you are and whereand information management, so why is it that many businesses you want to be is essential to understanding and correctlyfind the system they bought has failed to resolve the issues it documenting your key requirements.was intended to solve? If, as a software vendor, Alterian could choose the bestMost procurement processes start with a simple, often single, approach, we would ask that each organization looking for akey objective for a content management solution - to manage content management solution have a list of mandatory needsand deliver information better. But getting from this to a solution that covers, in detail, the ideal solution for them. It may be awhich actually delivers the tools needed to better manage challenge to draw together, but having clearly defined featureinformation can be a confusing path littered with distractions. criteria helps the buyer to differentiate between solutions thatpromise a fit and those that will actually deliver one. At the endSadly, it is not uncommon that businesses find themselves at the of the criteria setting you may have whittled the requirementsend of a CMS implementation with a product that fails to meet down to 10 or 20 or it may be you have hundreds of them.the original objectives set for it. Faced with this, generally a Irrespective of the number, if each requirement has beenbusiness does two things; firstly it struggles to 'bend' the evaluated properly, is assigned a business owner and issolution to fit the requirements, tacking on software patches that established to add real value to the business, then it will assistincrease the cost again or worse, have to dedicate valuable in- the procurement team at every step of the buying cycle.house resource to try and work it out. Secondly, the system getsleft as is and ends up under-used as it proves ineffectual for LUSTthose employees it was purchased to help. Having been through It is human nature to be desirous of the new, exciting and shiny.this, and often as little as a year down the line, the business ends And, let's not be naive, it is the job of the CMS sales person toup back in the CMS procurement process. push the sleek spangled gadgetry with the nice additional pricetag attached. But the key to overcoming your yearnings for theAlterian has over 10 years' experience delivering enterprise latest thrilling innovation is not to get distracted from yourcontent management solutions to a wide variety of original requirements and to constantly ask 'does this have realorganizations. We have gone through many procurement cycles value to my business.'and it has given us the chance to identify the pitfalls that manybusinesses face in the buying cycle and how they can find When web 2.0 tools like blogs and wikis became popular inthemselves losing their way. 2005, the buzz prompted many organizations to buy CMSsystems that played strongly on these features. Web 2.0Cardinal Sins of Content Management promised new ways of working, create personalized connectionsWhen facing the prospect of buying a content management with customers, prospects and stakeholders. Yet a couple ofsolution, most businesses believe is a process which is both time years on and we know that maintaining social software takeconsuming and costly. It is not a myth necessarily commitment of content, it needs to adhere to auditing anddispelled by the CMS industry at large, but by the end of this compliance controls and most importantly, it must have adocument we hope to have shown you how to avoid the genuine business purpose.common cardinal sins of CMS procurement so your business canimplement a content management solution on time and onb... [download for more]
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