|
www.clarityqst.com
Top 14 Marketing Tips
for Technology Businesses
The sluggish economy makes it one of the best times to re-evaluate your company's marketing strategy. Here are some proven marketing tips for technology product or services companies.
However, the more intricate your survey, the more expensive #1: Create a Marketing Rulebook. When starting your company or launching a new product line, it will be. Nevertheless, this can be a worthwhile investment, make sure you are consistent in everything you do. From the because the more you spend on the survey the less you will president of the company to the receptionist, all should have unknowingly spend on useless campaigns. the same idea of what your company is, and how you present it to the outside world. Your marketing rulebook should have It is also important to check out your competitors online. This both internal and external positioning. You should have can be as simple as entering what a prospective client would defined target audience(s). type to find your service in a search engine. When researching competitors, you should check out the marketing campaigns Another important aspect that fits into your marketing they have conducted. rulebook is consistency in your form and style. This might seem like the simplest of all the rules, but it is one of the Also, you should determine your ideal prospect profile. You most important. Your target audience should see your logo, can use a more pricey service such as Hoover, which generates contact information, and URL in everything you send outside a complete list of all the companies you might want to your organization. It should be in press releases, articles, blog target. However, there are also other free options, such as syndication websites, and partners' websites, and then your ReferenceUSA. In order to access this business database you target audiences will become familiar with your company. can often create a free account through your local library, and in turn they will allow you access to multiple databases, including ReferenceUSA. InfoUSA databases are also usually #2: Research your marketplace available for free through a library service. before spending. It's amazing how many companies spend marketing #3: Establish a marketing budget. dollars unnecessarily. This is why it is important to research Once you have researched your market, establish a 12-month your marketplace before you spend money on a service marketing budget. We advise companies to create gold, silver or campaign. There are many internet tools that help you and bronze budget amounts and then you will be ready if you determine the wants and needs of your target audience. For have to slash or increase budgets throughout the year. You will example, SurveyMonkey and Zoomerang are both online also be making conscious decisions NOT to conduct certain survey tools, which can help you get a feel for what your target campaigns.audience needs. These services can range from 10-question free surveys to an unlimited amount of questions for only $20.
© Copyright 2008, Clarity Quest Corp. All rights reserved. Reproduction, adaptation, or translation without prior written permission is prohibited except as allowed under copyright laws.www.clarityqst.com
#4: Make sure your branding is clear. There is nothing more frustrating to a prospect than trying to figure out what a brand is all about, and finding out in the end that your product or service is not the one he wanted. These seven questions work equally well for products. By answering these questions, your customers and prospective In addition to consistency of design elements, you should have customers should be able to get a better understanding of consistent messaging and positioning. If your press releases what you will provide.are not aligned with your website, for example, you are greatly confusing your prospects. #6: Get testimonials and endorsements. In addition to being precise in what you are selling and to In order for potential clients to validate your offerings it is whom, is important to capture your target audience's attention. imperative to have your customers vouch for you through As a technology company, your branding should also align testimonials. It is very simple and sometimes overlooked. with your current and future product/services roadmaps. Testimonials are easily accessible and all it takes is a simple qu... [download for more]
|
