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Overview: EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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Ad Networks
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Behavioral Marketing
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CRM And Sales Tools
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Published: Dec 30, 2008
Length: 2
Type: Case Study
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EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications. This intelligent marketing solution allows EMI Music to get to know its customers on a granular level, and communicate in a more personalized manner. Gartner and 1to1 Media awarded EMI and Neolane with their 2008 Customer Award honoring companies that provide value to customers and shareholders by effectively bringing together strategy, technology and execution to deliver ideal customer experiences. EMI's achievements using Neolane's Enterprise Marketing Platform was recognized for driving personalized, cross-channel customer relationships and boosting digital sales.
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