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Published:  Jan 12, 2015
Type:  White Paper
Length:  12 pages

Mobile Analytics: Precision Marketing Across Mobile Touch-Points

White Paper Published By: Adobe

When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that donít. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.

Read the report to see how incorporating analytics into your mobile marketing strategy will:

  • Increase brand awareness
  • Raise your return on marketing investments
  • Boost average order value
  • Improve time-to-market of products and services

Tags : 
adobe, mobile, marketing, demand, customers, analytics, strategy, cmo, roi, romi, multi-channel, kpi, voc, predictive, interactive marketing, web analytics, crm & customer care, business intelligence, mobile marketing