Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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The Marketing Imperative for 2009: Build a killer lead nurturing program
In these trying times, no greater low-hanging-fruit opportunity exists than implementing a successful lead-nurturing program. But, creating one requires careful thought and planning – which this paper outlines. What are some key steps your organization should take to building a successful program? What marketing-platform capabilities should you consider to help you get the results you want? Get the answers today! |
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| Published: |
Feb 27, 2009 |
| Length: |
12 |
| Type: |
whitepaper |
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We are facing an unprecedented difficult business environment in the coming year. Asked to do much more with less, budgets are being tightened - and the pressure for sales success continues to mount. This growing challenge for marketing departments around the world means they will have to partner closely with the Sales team to reinvent their lead qualification and nurturing process.
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