
Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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Driving ROI Through Email Relevance
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance. |
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| Published: |
Jan 09, 2007 |
| Length: |
11 |
| Type: |
whitepaper |
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Research has consistently shown that sending the right person, the right email message, at just the right time can significantly drive your email marketing ROI. This white paper addresses a number of key tactical elements that you can do to infuse relevance into your email communications, and ensure you achieve the true promise the email marketing. With over a third of U.S. households (nearly 37 million) having shopped online last year, it’s no wonder that eExperts are predicting even stronger online growth in 2007. This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
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