Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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Email Delivery Rates Above 95%: 16 Must Dos to Make It Happen
This Silverpop white paper lays out the 16 Deliverability “Must Dos” that will give you measurable improvement in the number of messages delivered correctly to subscribers’ inboxes. You’ll also find an explanation of basic concepts, a resource section and links to more information at the Silverpop Web site and from other deliverability authorities. |
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| Published: |
Mar 23, 2009 |
| Length: |
10 |
| Type: |
whitepaper |
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As an engagement marketer that wants to connect deeply with customers using email as a key part of your messaging mix, you face many challenges to building a strong and profitable program. These include: Crowded inboxes, Securing your share of budgets and staffing, Creating compelling content, Testing and continuous improvement, Implementing personalized and segmented campaigns, Monitoring and analyzing program performance, Increasing revenue and return on investment. What’s missing? Deliverability—getting the highest percentage of your messages delivered correctly to subscribers’ inboxes instead of bouncing back to you or getting filtered or blocked by an Internet service provider. Without strong deliverability rates, your engagement marketing program is simply not operating efficiently or effectively. And yet, MarketSherpa reports that three out of 10 marketers don’t even take the time to determine their delivery rates.
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