Thinking of adding video to your site? Read this guide to learn why it is important to use online video to increase conversions on your site and practical suggestions on the best ways to accomplish your goal.
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Online Video:
How to SuperCharge your Website with Online Video
JANUARY 2009Online Video: How to SuperCharge your Website with Online Video
Introduction
Online video has revolutionized the way businesses use the internet to advertise, educate and inform their prospects, customers and investors. Streaming video content has now become easier, more effective and more affordable and is replacing the text and still graphic design templates of yesterday. According to eMarketer's Report, 2008 ".represents a mass-market benchmark, as more than 50% of the US Population - 155.2 million people - will watch video online. " With an increase in US online video on the rise, the next 4 years are forecasted to demonstrate a spending growth rate of 40% year over year. These impressive projections illustrate that video has already been embraced by thousands of businesses, from your small mom and pop shop to your Fortune 500 conglomerate. Online video is here.and if you're not employing some sort of video product on your site today, your competitors probably are.
Why Use Online Video?In the past we were forced to use text and photos to explain a company, service, or product. "10 to 15% of shoppers who look Websites evolved over time but were still limited to photos and text only. There is a shift taking at videos go on to click and buy. place today in website design and usage that is occurring in front of our eyes. This shift is a Without the videos, we get about a metamorphosis from text/photos based websites to video infused ultra dynamic websites. By 1.5% conversion rate. The videos may adding videos website owners can now explain their message clearly, cut down confusion, and be costly and a lot of work, but have increase conversion rates.helped increase sales over 200%." So, why use video? The reason, "because my competitor is doing it" may not justify it for -Fireplace Suppliers eRetailer today's marketer. More and more people realize that it's effective, easy to implement, more affordable than ever before and can increase sales revenue, brand recognition and online conversions when done professionally.Video communication connects with viewers in a multi-sensory way using sight and sound. "Spending on U.S. online video It speaks to all our senses. It allows viewers to absorb more information much faster and take media advertising is expected to action. With crisp audio and clear visual presentation, video can invoke an emotional response total $805 million by 2009, up 45% to your brands website more effectively than text and graphics resulting in a more powerful from $555 million this year." "call to action." And this ultimately yields an increased ROI on marketing and communication dollars. More than any other medium, online video alters our paradigms, and changes the way -Magnalsights.com we communicate our message. Consequently, this supercharged medium is changing the way we do business by allowing the user to react immediately to the video message.
The Evolution of TV and VideoMadison Avenue has been using sight and sound in TV advertising to spearhead brand advertising since 1941. Billions of dollars are spent in TV advertising each year to support brands and create strong connections with consumers. The shifts in marketing budgets online are reflections that marketers are finding a less expensive way to achieve the same result; or, in many cases a supercharged results. Video can now be used online with all the same benefits achieved on TV, but with the added tracking functionality that is available online. When a business marketed themselves on TV they typically used a video format, because it was available. It's rare to see a commercial with only text and photos. The reason? Quite simply, because video is much more engaging and effective. This same rationale applies online. Historically, website owners were forced to explain their message through text and photos. Today, the capability is there for a website to be completely infused with video. And the ones The possibilities are borderless. that are taking advantage of this powerful new medium online, are the businesses that are Toll Free: 866.443.0862 increasing appeal and creating a more effective website experience. But most importantly, www.ispeakvideo.com they're also supercharging their results and improving their bottom line.Online Video: ... [download for more]
