
Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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Empower Your Consumer Research Department with Predictive Analysis
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues. |
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| Published: |
Mar 31, 2009 |
| Length: |
4 |
| Type: |
whitepaper |
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This is a case study about American Airlines and their choice to utilize SPSS to manage their customer information. In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don’t like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues. Of course, the resource cost of obtaining and processing this information must be carefully controlled. Airlines need:■ Volumes of rich, specialized market intelligence■ Timely delivery to decision makers■ Low-cost, high-value production of informationThe power and ease of use of SPSS for Windows enables the AMR Consumer Research department to perform more research than ever before and deliver timely reports while maintaining a small, dedicated staff.
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