|
Overview: Read this report to understand behavior of sports enthusiasts as relates to social media. The study was developed from sampling over 22,000 users in our Co-Op who reported interests in sports or demonstrated interests by sharing, posting or discussing sport related content.
Published: Apr 10, 2009
Length: 5
Type: White Paper
|
Social media is at the center of fan participation like we have never seen before. From fan blog sites, to communities devoted to teams and activities, to social media groups devoted to teams and athletes, to teams reaching out by creating social networks devoted to their most faithful of fans. Even professional athletes themselves are blogging and creating profiles online. Online sports destination sites are now competing for individuals using richer programming experiences and looking for more ways to express their enthusiasm. If you are interested in growing your sports audience, it may be wise to focus and leverage their current media use such as forums. In addition, photos and videos tend to be used significantly by Sports Enthusiasts participating in social media. On top of sports being their number one interest, these individuals also have a high interest in music followed closely by movies. Learn more today!
|
|
|
