Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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Abducted by Aliens!: And Other Reasons People Unsubscribe
If your opt-out process asks list members to provide a reason for the unsubscribe, are you listening to what they are saying? It can be silly, or downright filthy, but it can also provide valuable insight into the good and bad of your email marketing practices. |
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| Published: |
Apr 14, 2009 |
| Length: |
6 |
| Type: |
whitepaper |
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In an ideal world, subscribers would never unsubscribe from your mailing list, right? Well, not necessarily.Subscribers who truly do not want to receive your messages any longer are likely to stop engaging with messages—sometimes for a long stretch—before taking the steps to actually complete the opt-out process. This lack of engagement only serves to drive down your metrics, so an amicable parting of ways is in the best interests of both parties.Do not dismiss the unsubscribed, however, as list members who unsubscribe often leave behind valuable insight into the effectiveness of your email marketing strategy by supplying a “Reason for Unsubscribing.” Here we’ve listed some real-life examples of reasons—some serious, others not so much—that recipients give when they unsubscribe. What they say can be fascinating…are you listening?
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