Abducted by Aliens!: And Other Reasons People Unsubscribe

www.subscribermail.comAbducted by aliens! And other reasons people unsubscribe
n an ideal world, subscribers would never unsubscribe from your mailing list, right? Well, not necessarily.ISubscribers who truly do not want to receive your messages any longer are likely to stop engaging with messages-sometimes for a long stretch-before taking the steps to actually complete the opt-out process. This lack of engagement only serves to drive down your metrics, so an amicable parting of ways is in the best interests of both parties.
Do not dismiss the unsubscribed, however, as list members who unsubscribe often leave behind valuable insight into the effectiveness of your email marketing strategy by supplying a "Reason for Unsubscribing." Here we've listed some real-life examples of reasons-some serious, others not so much-that recipients give when they unsubscribe. What they say can be fascinating.are you listening?
REASON FOR LEAVING
What they said: Don't take these things "It's like you eat hot dogs every day, suddenly you don't like 'em anymore. Same with email." lightly; you could be doing "Your persistent emails are annoying me.""I don't want to see your B.S. 5 days a week." serious damage to your What it means to you: reputation.Time to answer some difficult questions about your email frequency. Do your products/services lend themselves to this type of frequency, or is it unnecessary? Are you burning up your list solely for the purpose of selling more advertising on emails, or some other questionable reason? More important, is this type of complaint common? Think of it this way; these subscribers were not satisfied, but still took the time to unsubscribe-how many others might have taken out that frustration by simply marking your messages as SPAM? Don't take these things lightly; you could be doing serious damage to your reputation.
What they said: "No need - already receive your print publication." "Same info on website."What it means to you:Using email to repurpose content that is available elsewhere is a way of giving the audience an option to receive that content in the medium they are most comfortable in. This
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becomes a problem, however, when many of those same email subscribers also receive a Try to include content print publication and/or visit your website, all of which contain the same content. This type of loyalty is a good sign for your brand, so reward email subscribers with something on your emails that the different. Try to include content on your emails that the audience won't find anywhere else-exclusive articles/interviews, special savings, promotions, download offers, etc.-to audience won't find differentiate them from your other available resources. Not only will this increase your emails' value to your current subscribers, but emphasizing this exclusivity will make any anywhere else.Newsletter Sign-Up promotions more attractive to prospective subscribers.
What they said:"Website does not work very well."What it means to you:A larger issue may be present here, and it needs to be identified quickly. Did links on your email malfunction? Are they directing to pages that take an exceptionally long time to load? Do your links point traffic to your homepage, forcing users to navigate rather than be directed to landing pages with targeted content? It's also possible that a large number of recipients are receiving and clicking on your email links at the same time, putting a strain on your servers-check with your IT department to make sure your architecture is equipped to handle a large influx of traffic for times like this. Such issues may be isolated and easily addressed. However, if your website as a whole is non-user-friendly to the point that email recipients no longer wish to receive your communications, a high priority should be placed on retooling your site. Needless to say, if your company is strictly web-based and your site has these types of problems, such steps should be taken immediately.
What they said: "Old email address I don't use anymore."What it means to you:Does your email offer any way for users to update their contact information? The recipient who gave this reason never said he/she didn't want to receive emails anymore, simply that the address on his or her record ... [download for more]