eMarketingPapers
Home
About Us
List Your Papers
    
> Research Library > Adobe > Nine Common A/B Testing Pitfalls and How to Avoid Them
Adobe
Published:  Jul 08, 2015
Type:  White Paper
Length:  7 pages

Nine Common A/B Testing Pitfalls and How to Avoid Them

White Paper Published By: Adobe

Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.

Read Nine Common A/B Testing Pitfalls and How to Avoid Them to:

  • Recognize the nine most significant A/B testing pitfalls
  • Discover the five steps to gain better testing results
  • Gain a deeper understanding of test results



Tags : 
test, target, business objectives, segmentation, pitfalls, marketing software, crm solutions/software, business intelligence, data management/analytics, lead generation & automation